What is Hummingbird?
Let’s start with information shared by Google on their blog. They started discussing improvements to their knowledge graph, making it easier and fast for the people to access answers to their queries.
According to Google, this search algorithm is much more smarter. It can answer questions, filter them and gives you a comparison data quickly. You don’t have to click away from search results, hoping that pages will have answers, the data will be right there and easy to find.
They have also also redefined their mobile search results.
It’s cleaner & simpler, with the results clustered on cards so you can focus on the answer that you’re looking for.
Interestingly, whilst Google says Hummingbird is the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches, it is the Panda and Penguin updates, not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.
Amit Singhal, senior vice president of search, told reporters on Thursday that Hummingbird is aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words because people have become so reliant on the search site that they now enter lengthy questions in the search box instead of a few words, the report added.
How does it affect rankings?
Hummingbird was already pretty successful in parsing complex searches, as majority of the results got much better when compared to previous search results. This resulted many webpages to wipe out from Google SERP’s as majority of them were just containing only that standard keyword without proper content. This update is pretty challenging to SEO’s, as providing content to complex searches is not that easy all the times. Google still is not going much technical with this update, but has surely given a hint saying “Concentrate on providing more quality content to your users”.
So without the proper content & tagging you’re website rankings will drop down.
What a company should do?
With the launch of Hummingbird, what should a company do? So the answer to this is, Hire a SEO company, that’s what we do, now you might be wondering why us?
Why? Because we know exactly what Google wants? They want answers to long tail questions.
This is really simple, when you know exactly what Google wants and we give them just that you’re your content related on-page SEO will take care of that.
As a SEO Company, what we will do to adapt to this major shift in Google search?
- In-depth articles
- Knowledge Search
- Google Now
- Google Plus
- Encrypted Keyword Data
Let’s not forget to mention that this week, Google also made all keyword data encrypted so marketers can no longer track traffic by keywords from organic search.