The purpose of the Internet has changed from being an advert on a computer screen to now being the fastest growing communication and marketing channel in the world. Online retail sales are predicted to reach £52.25bn in the UK this year (2015), a 16.2% increase on 2014 when the total stood at £44.97bn. This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us the most frequent online shoppers in Europe.
With such exacerbating growth it is no wonder companies small and large are looking to implement (or improve) robust e-commerce systems. The success of any e-commerce website will ultimately be dictated by the type of platform utilised to power your e-store. Whilst there are a number of e-commerce platforms available in the market today, each providing varying features and functionality, we at Haarty Hanks have chosen Magento.
Magento is an eBay owned, open source platform used by global organisations ranging from :
Magento is the preferred choice by most top end agencies because it provides a framework that is not only robust but extremely feature rich and scalable.
Unlike many platforms which require extensive development for new features, Magento delivers a barrage of frivolous extensions through the Magento Connect store. What this provides is the ability for companies to start at base level and scale up as needs arise.
Core Features of Magento
Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.
Magento's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customer’s needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variant tests.
Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers. Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.
Magento's usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites. Magento's one-click upgrade process allows for seamless upgrades to new Magento version, while the Web Services API and pre-packaged integrations allow Magento to fit the way you do business.
Increase customer satisfaction with the self-service and backend tools included in Magento. Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form.
Customer Service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Centre dashboard.
Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.
Manage the fully dynamic catalogue via the intuitive administrative interface. The flexible catalogue system includes various options for the display of items, while products can also be imported and exported for batch updates offline. Magento's Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient.
Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customisability. Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.
View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers. Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.
Guest Checkout, an intuitive and efficient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers. Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.
Flexible offerings allow Magento to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers. Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.
Haarty Hanks has invested heavily in carefully crafting a committed development team specialising in Magento commerce.
The Haarty Hanks Magento Development team is made of creative logical thinking individuals who take immense pride in structured coding and breaking coding/functional boundaries. Appreciating we are only as good as our last project, the Haarty Hanks Magento development team is constantly seeking new and pioneering ways to improve.
Whilst Magento might be the most favoured of e commerce platforms, it is also probably one of the more difficult in terms of programming which is why it is essential to choose an agency that has hands on experience as we do at Haarty Hanks.
Haarty Hanks delivers complete Magento Development services from our London HQ including, Magento theme design, Consultancy, development of Magento extensions, migration to Magento, version upgrades and integration of Magento extensions.