{"id":1604,"date":"2026-03-26T08:03:42","date_gmt":"2026-03-26T08:03:42","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=1604"},"modified":"2026-03-31T08:12:00","modified_gmt":"2026-03-31T08:12:00","slug":"why-does-it-feel-like-ai-search-favours-my-competitors","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/","title":{"rendered":"Why Does It Feel Like AI Search Favours My Competitors?"},"content":{"rendered":"

If you\u2019ve recently searched for your industry using AI tools and noticed your competitors showing up more often, you\u2019re not alone. Many businesses are asking the same question. As AI search ranking systems become more advanced, they\u2019re changing the way information appears online.\u00a0<\/span>\u00a0<\/span><\/p>\n

This shift has made AI SEO more important than ever. Businesses that adapt their content and strategy for generative AI search are more likely to appear in AI search results and recommendations.\u00a0<\/span>\u00a0<\/span><\/p>\n

In this blog, we\u2019ll discuss why AI search results may favour your competitors and how improving your AI search ranking strategy can help your business stay visible.<\/span>\u00a0<\/span><\/p>\n

How Do AI Search Results Actually Work?<\/span>\u00a0<\/span><\/h2>\n

AI search engines operate differently from traditional search algorithms. They analyse context, authority, and content quality to generate responses.<\/span>\u00a0<\/span><\/p>\n

What Is Generative AI Search?\u00a0<\/strong><\/p>\n

Generative AI search tools such as ChatGPT, Google SGE, and Perplexity generate answers instead of simply showing webpages. They scan trusted sources and summarise relevant information to produce AI search results.<\/span>\u00a0<\/span><\/p>\n

Key characteristics include:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. AI summarises multiple sources.<\/span>\u00a0<\/span><\/li>\n
  2. Only a few authoritative sources are referenced.<\/span>\u00a0<\/span><\/li>\n
  3. Strong AI SEO signals influence visibility.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    How AI Search Engines Select Sources\u00a0<\/strong><\/p>\n

    AI systems choose sources based on credibility and relevance.<\/span>\u00a0<\/span><\/p>\n

    Important signals include:<\/span>\u00a0<\/span><\/p>\n

      \n
    1. Clear, well-structured content.<\/span>\u00a0<\/span><\/li>\n
    2. Strong EEAT and AI search credibility.<\/span>\u00a0<\/span><\/li>\n
    3. Topic expertise and authority.<\/span>\u00a0<\/span><\/li>\n
    4. Consistent brand mentions online.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      These factors directly influence AI search ranking.<\/span>\u00a0<\/span><\/p>\n

      Why AI Search Results Can Look Different from Google Rankings\u00a0<\/strong><\/p>\n

      Even if your website ranks well on Google, it may not appear in generative AI responses<\/a><\/strong>.<\/span>\u00a0<\/span><\/p>\n

      This happens because:<\/span>\u00a0<\/span><\/p>\n

        \n
      1. AI prioritises authoritative summaries.<\/span>\u00a0<\/span><\/li>\n
      2. AI may reference fewer sources.<\/span>\u00a0<\/span><\/li>\n
      3. Competitors with stronger AI SEO signals may be selected instead.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

        The Most Common Reasons AI Search Favours Your Competitors<\/span>\u00a0<\/span><\/h3>\n

        If competitors appear frequently in AI search results, it usually comes down to strategic content advantages.<\/span>\u00a0<\/span><\/p>\n

        Stronger EEAT and AI Search Signals\u00a0<\/strong><\/p>\n

        Google and AI tools prioritise trustworthy content.<\/span>\u00a0<\/span><\/p>\n

        Competitors may have:<\/span>\u00a0<\/span><\/p>\n

          \n
        1. Expert-written content.<\/span>\u00a0<\/span><\/li>\n
        2. Clear author credentials.<\/span>\u00a0<\/span><\/li>\n
        3. Referenced data and insights.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

          These strengthen EEAT and AI search trust signals.<\/span>\u00a0<\/span><\/p>\n

          Competitors May Have Better AI SEO Content Structure\u00a0<\/strong><\/p>\n

          AI tools prefer structured, easy-to-read content.<\/span>\u00a0<\/span><\/p>\n

          Examples include:<\/span>\u00a0<\/span><\/p>\n

            \n
          1. Clear H1, H2, and H3 headings.<\/span>\u00a0<\/span><\/li>\n
          2. Answer-first paragraphs.<\/span>\u00a0<\/span><\/li>\n
          3. Well-organised sections.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

            This structure improves AI search ranking and summarisation.<\/span>\u00a0<\/span><\/p>\n

            Higher Topical Authority in AI Search Ranking\u00a0<\/strong><\/p>\n

            Competitors may publish multiple articles around the same topic.<\/span>\u00a0<\/span><\/p>\n

            Strong topical authority includes:<\/span>\u00a0<\/span><\/p>\n

              \n
            1. Pillar pages.<\/span>\u00a0<\/span><\/li>\n
            2. Supporting blog content.<\/span>\u00a0<\/span><\/li>\n
            3. Topic clusters related to AI SEO.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

              How is AI SEO Different from Traditional SEO?<\/span>\u00a0<\/span><\/h3>\n

              Traditional SEO focuses heavily on keywords and backlinks, but AI SEO prioritises context and authority.<\/span>\u00a0<\/span><\/p>\n

              SEO for AI Search Engines Requires Intent-Focused Content\u00a0<\/strong><\/p>\n

              AI tools respond to natural language questions.<\/span>\u00a0<\/span><\/p>\n

              Businesses should:<\/span>\u00a0<\/span><\/p>\n

                \n
              1. Write conversational content.<\/span>\u00a0<\/span><\/li>\n
              2. Answer real user questions.<\/span>\u00a0<\/span><\/li>\n
              3. Align with AI search prompts.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                Content Must Be AI-Readable and Structured<\/span>\u00a0<\/span><\/p>\n

                For better AI search ranking, content should include:<\/span>\u00a0<\/span><\/p>\n

                  \n
                1. Clear headings.<\/span>\u00a0<\/span><\/li>\n
                2. Short paragraphs.<\/span>\u00a0<\/span><\/li>\n
                3. Bullet points for clarity.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                  Authority and Credibility Matter More Than Ever\u00a0<\/strong><\/p>\n

                  AI search tools prefer trustworthy information.<\/span>\u00a0<\/span><\/p>\n

                  This means:<\/span>\u00a0<\/span><\/p>\n

                    \n
                  1. Expert insights.<\/span>\u00a0<\/span><\/li>\n
                  2. Referenced statistics.<\/span>\u00a0<\/span><\/li>\n
                  3. Strong EEAT and AI search signals.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                    How to Improve Your Visibility in AI Search Results?<\/span>\u00a0<\/span><\/h3>\n

                    Businesses can improve their presence in generative AI search<\/a><\/strong> by adapting their strategy.<\/span>\u00a0<\/span><\/p>\n

                    Build Content That Targets AI Search Queries\u00a0<\/strong><\/p>\n

                    Content should address common user questions.<\/span>\u00a0<\/span><\/p>\n

                    Focus on:<\/span>\u00a0<\/span><\/p>\n

                      \n
                    1. Question-based headings.<\/span>\u00a0<\/span><\/li>\n
                    2. Helpful guides.<\/span>\u00a0<\/span><\/li>\n
                    3. Informational articles for SEO for AI search engines.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                      Strengthen EEAT and AI Search Signals\u00a0<\/strong><\/p>\n

                      To build credibility:<\/span>\u00a0<\/span><\/p>\n

                        \n
                      1. Include expert authors.<\/span>\u00a0<\/span><\/li>\n
                      2. Provide trusted references.<\/span>\u00a0<\/span><\/li>\n
                      3. Demonstrate real expertise.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                        Optimise Content Structure for AI SEO\u00a0<\/strong><\/p>\n

                        AI-friendly content should include:<\/span>\u00a0<\/span><\/p>\n

                          \n
                        1. Clear heading hierarchy.<\/span>\u00a0<\/span><\/li>\n
                        2. Direct answers.<\/span>\u00a0<\/span><\/li>\n
                        3. Readable formatting.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                          Invest in Strategic AI SEO and Content Strategy\u00a0<\/strong><\/p>\n

                          Professional guidance can accelerate results.<\/span>\u00a0<\/span><\/p>\n

                          Many businesses rely on SEO services in London to:<\/span>\u00a0<\/span><\/p>\n

                            \n
                          1. Improve AI search ranking.<\/span>\u00a0<\/span><\/li>\n
                          2. Develop structured content strategies.<\/span>\u00a0<\/span><\/li>\n
                          3. Strengthen digital authority.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                            Why are Businesses Investing in SEO for AI Search Engines?<\/span>\u00a0<\/span><\/h3>\n

                            The rise of generative AI search is reshaping online discovery.<\/span>\u00a0<\/span><\/p>\n

                            AI Search Is Changing Online Discovery<\/strong>\u00a0<\/span><\/p>\n

                            Users increasingly rely on AI tools for quick answers. Businesses appearing in AI search results gain visibility and credibility.<\/span>\u00a0<\/span><\/p>\n

                            Early AI SEO Adoption Creates Competitive Advantage<\/strong>\u00a0<\/span><\/p>\n

                            Companies investing in AI SEO today are building long-term authority and stronger AI search ranking.<\/span>\u00a0<\/span><\/p>\n

                            Local Businesses Can Still Compete in AI Search\u00a0<\/strong><\/p>\n

                            With the right strategy and SEO services in London, even smaller businesses can improve their presence in AI-generated results.<\/span>\u00a0<\/span><\/p>\n

                            Improve Your AI Search Ranking with the Right AI SEO Strategy<\/span>\u00a0<\/span><\/h3>\n

                            If it feels like your competitors are dominating AI search results, you\u2019re definitely not imagining it. As generative AI search continues to reshape how people discover businesses online, visibility now depends on more than just traditional rankings.\u00a0<\/span><\/p>\n

                            At Haarty Hanks, we specialise in helping businesses adapt to this new era of search. We provide expert SEO services in London, combining data-driven strategies, AI-friendly content optimisation, and authority-building techniques to improve your AI search ranking and long-term visibility.<\/span>\u00a0<\/span><\/p>\n

                            If you want your brand to appear where customers are searching next,\u00a0<\/span>get in touch with us<\/span><\/b><\/a>. We would love to help you build a future-ready AI SEO strategy that keeps you ahead of the competition.<\/span>\u00a0<\/span><\/p>\n

                            FAQs\u00a0<\/span><\/b>\u00a0<\/span><\/h4>\n
                              \n
                            1. What is AI search ranking?<\/span><\/b><\/li>\n<\/ol>\n

                              AI search ranking refers to how AI-powered search engines prioritise and select content when generating answers or summaries for users.<\/span>\u00a0<\/span><\/p>\n

                                \n
                              1. How is AI SEO different from traditional SEO?<\/span><\/b><\/li>\n<\/ol>\n

                                AI SEO focuses more on content authority, structure, and user intent, while traditional SEO relies heavily on keywords and backlinks.<\/span>\u00a0<\/span><\/p>\n

                                  \n
                                1. Why do competitors appear more often in AI search results?<\/span><\/b><\/li>\n<\/ol>\n

                                  Competitors may have stronger authority signals, better structured content, and higher topical expertise, which improves their AI search ranking.<\/span>\u00a0<\/span><\/p>\n

                                    \n
                                  1. What is generative AI search?<\/span><\/b><\/li>\n<\/ol>\n

                                    Generative AI search uses artificial intelligence to create direct answers by analysing and summarising information from multiple trusted sources.<\/span>\u00a0<\/span><\/p>\n

                                      \n
                                    1. Can SEO services help improve AI search visibility?<\/span><\/b><\/li>\n<\/ol>\n

                                      Yes. Professional\u00a0SEO services in London\u00a0can help businesses\u00a0optimise\u00a0their content for AI search engines and improve their AI search ranking.<\/span>\u00a0<\/span><\/p>\n

                                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                                      If you\u2019ve recently searched for your industry using AI tools and noticed your competitors showing up more often, you\u2019re not alone. Many businesses are asking the same question. As AI search ranking systems become more advanced, they\u2019re changing the way information appears online.\u00a0\u00a0 This shift has made AI SEO more important than ever. Businesses that …<\/p>\n","protected":false},"author":1,"featured_media":1605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494],"tags":[514,515,516,517,518],"yoast_head":"\nWhy Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T08:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T08:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2026\/03\/Why-Does-It-Feel-Like-AI-Search-Favours-My-Competitors-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"Why Does It Feel Like AI Search Favours My Competitors?\",\"datePublished\":\"2026-03-26T08:03:42+00:00\",\"dateModified\":\"2026-03-31T08:12:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\"},\"wordCount\":984,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"AI search results\",\"EEAT and AI search\",\"generative AI search\",\"SEO for AI search engines\",\"SEO services in London\"],\"articleSection\":[\"AI SEO Optimisation\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\",\"name\":\"Why Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\"},\"datePublished\":\"2026-03-26T08:03:42+00:00\",\"dateModified\":\"2026-03-31T08:12:00+00:00\",\"description\":\"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results\",\"breadcrumb\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.haartyhanks.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Does It Feel Like AI Search Favours My Competitors?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"name\":\"Haarty Hanks\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\",\"name\":\"Haarty Hanks\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"contentUrl\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"width\":177,\"height\":125,\"caption\":\"Haarty Hanks\"},\"image\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\",\"name\":\"Haarty Hanks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"caption\":\"Haarty Hanks\"},\"url\":\"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks","description":"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/","og_locale":"en_GB","og_type":"article","og_title":"Why Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks","og_description":"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results","og_url":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/","og_site_name":"Haarty Hanks","article_published_time":"2026-03-26T08:03:42+00:00","article_modified_time":"2026-03-31T08:12:00+00:00","og_image":[{"width":2560,"height":1711,"url":"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2026\/03\/Why-Does-It-Feel-Like-AI-Search-Favours-My-Competitors-scaled.jpg","type":"image\/jpeg"}],"author":"Haarty Hanks","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Haarty Hanks","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#article","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/"},"author":{"name":"Haarty Hanks","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933"},"headline":"Why Does It Feel Like AI Search Favours My Competitors?","datePublished":"2026-03-26T08:03:42+00:00","dateModified":"2026-03-31T08:12:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/"},"wordCount":984,"publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"keywords":["AI search results","EEAT and AI search","generative AI search","SEO for AI search engines","SEO services in London"],"articleSection":["AI SEO Optimisation"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/","url":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/","name":"Why Does It Feel Like AI Search Favours My Competitors? - Haarty Hanks","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#website"},"datePublished":"2026-03-26T08:03:42+00:00","dateModified":"2026-03-31T08:12:00+00:00","description":"Why does AI search favour your competitors? Learn how AI search ranking works and how AI SEO strategies can help your business appear in AI search results","breadcrumb":{"@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.haartyhanks.com\/blog\/why-does-it-feel-like-ai-search-favours-my-competitors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.haartyhanks.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Does It Feel Like AI Search Favours My Competitors?"}]},{"@type":"WebSite","@id":"https:\/\/www.haartyhanks.com\/blog\/#website","url":"https:\/\/www.haartyhanks.com\/blog\/","name":"Haarty Hanks","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.haartyhanks.com\/blog\/#organization","name":"Haarty Hanks","url":"https:\/\/www.haartyhanks.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","contentUrl":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","width":177,"height":125,"caption":"Haarty Hanks"},"image":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933","name":"Haarty Hanks","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","caption":"Haarty Hanks"},"url":"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/1604"}],"collection":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/comments?post=1604"}],"version-history":[{"count":3,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/1604\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/1604\/revisions\/1610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media\/1605"}],"wp:attachment":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/categories?post=1604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/tags?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}