{"id":1679,"date":"2026-09-04T10:12:58","date_gmt":"2026-09-04T10:12:58","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=1679"},"modified":"2026-09-21T10:17:40","modified_gmt":"2026-09-21T10:17:40","slug":"llms-txt-ai-crawler-control-uk-websites","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/llms-txt-ai-crawler-control-uk-websites\/","title":{"rendered":"llms.txt and AI Crawler Control: The Setup Most UK Websites Still Do Not Have"},"content":{"rendered":"<p><span data-contrast=\"none\">An llms.txt file is a short, Markdown document placed at a website&#8217;s root that gives AI systems a curated shortlist of its most important pages. It works alongside AI crawler control in robots.txt, and most UK businesses still have neither properly set up. Below, we cover what llms.txt does, how it differs from robots.txt, and the steps worth taking before assuming either file is working.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">What Is llms.txt?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">llms.txt is a plain text file, written in Markdown and saved at yourdomain.co.uk\/llms.txt. It points large language models towards a website&#8217;s most useful content, rather than leaving them to work through menus, adverts and scripts themselves. It was proposed in September 2024 by Jeremy Howard of Answer.AI, and the specification is publicly available at<\/span><strong><a href=\"https:\/\/llmstxt.org\/\"> llmstxt.org<\/a><\/strong><span data-contrast=\"none\">. A typical file starts with an H1 brand name and a short summary, followed by Markdown links to key pages.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">llms.txt vs Robots.txt: What Is the Difference?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Think of robots.txt as an access rules file and llms.txt as a reading list. robots.txt follows the established Robots Exclusion Protocol and tells crawlers which parts of a site they may fetch, and most major bots, including Googlebot, GPTBot and ClaudeBot, generally respect it, though a handful of crawlers are known to ignore it, so it is not a guaranteed block. llms.txt works differently. It has no enforcement mechanism and simply provides a curated set of links that a provider may or may not choose to read.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">Why AI Crawler Control Matters for UK Websites<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">UK websites can receive requests from dozens of bots, each with a different purpose. A single blanket robots.txt rule could block crawlers that contribute to search visibility while still allowing others that primarily collect content for training.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">Which AI Crawlers Actually Visit Your Site?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Some of the AI crawlers worth knowing by name include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">GPTBot<\/span><\/b><span data-contrast=\"none\"> (OpenAI training)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">OAI-SearchBot<\/span><\/b><span data-contrast=\"none\"> (ChatGPT search)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">ClaudeBot<\/span><\/b><span data-contrast=\"none\"> and <\/span><b><span data-contrast=\"none\">Claude-SearchBot<\/span><\/b><span data-contrast=\"none\"> (Anthropic)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">PerplexityBot<\/span><\/b><span data-contrast=\"none\"> (Perplexity&#8217;s answer engine)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Google-Extended<\/span><\/b><span data-contrast=\"none\"> (Gemini training, no effect on Google Search rankings)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">CCBot<\/span><\/b><span data-contrast=\"none\"> (Common Crawl, feeds open-source models)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">How to Create an llms.txt File<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Creating an llms.txt file is fairly straightforward. Write a Markdown document with your brand name as the H1, add a short summary, then include labelled links to the pages you want to highlight. Upload it to your root folder so it is available at \/llms.txt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The practical steps are:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"none\">Shortlist your priority URLs and core services.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Structure it as H1, a brief summary, then grouped links.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Publish it at the root, rather than in a subfolder, so it sits at \/llms.txt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Review it quarterly and update it when pages change.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">Does llms.txt Actually Help UK Websites?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Here is the part worth knowing before you spend too much time on it:<\/span><strong><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\"> Google has stated<\/a><\/strong><span data-contrast=\"none\"> that Search does not use llms.txt, and creating one will neither help nor harm rankings in Google Search or its AI features. That means it should not be presented as a Google ranking tactic.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Its more established value is with AI coding assistants and developer documentation. For most UK service businesses, proper AI crawler control in robots.txt currently has a more practical role than llms.txt on its own.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">Optimise Your Website for AI Crawlers with Haarty Hanks<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Getting AI crawler control right involves more than uploading a text file. You need to check your robots.txt rules, decide which bots you want to allow or block, and make sure your content is structured clearly enough for Google and AI answer engines to interpret. Our<\/span><strong><a href=\"https:\/\/www.haartyhanks.com\/ai-seo-optimisation.html\"> AI SEO Optimisation<\/a><\/strong><span data-contrast=\"none\"> service covers these areas.<\/span><strong><a href=\"https:\/\/www.haartyhanks.com\/contact.html\"> Get in touch with our team<\/a><\/strong><span data-contrast=\"none\"> for an AI crawler audit today.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">FAQs<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"none\">Is llms.txt the same as robots.txt?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No. robots.txt controls which crawlers may access which parts of a site, while llms.txt curates which content an AI system should treat as most important. They serve different jobs and work best used together, not as substitutes for one another.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Does llms.txt improve my Google rankings or AI Overviews?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No. Google has confirmed that Search does not use llms.txt, so creating one carries no ranking benefit or penalty. OpenAI, Anthropic and Perplexity have not confirmed that llms.txt affects citations or visibility in their consumer-facing answers either, though some AI providers reference the format in their own developer and agent documentation, so any wider benefit remains unproven rather than ruled out entirely.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">How do I create an llms.txt file for my website?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Write a Markdown file with your brand name as the H1, a short summary, and grouped links to your priority pages, then upload it to your site&#8217;s root directory so it is accessible at yourdomain.co.uk\/llms.txt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Which AI crawlers should I allow on my website?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Most UK businesses benefit from allowing search and citation bots such as OAI-SearchBot, Claude-SearchBot and PerplexityBot, while deciding separately whether to allow or block training bots such as GPTBot, ClaudeBot and Google-Extended based on their own content and data preferences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Do I need both an llms.txt file and a robots.txt file?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Yes, if you want proper AI crawler control. robots.txt sets the access rules for every bot on your site, including AI crawlers, while llms.txt is an optional, additional layer that curates content for the AI systems that choose to read it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Is llms.txt worth setting up for a small UK business website?<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It costs very little to add and does no harm, so it is a reasonable low-effort addition, but it should not replace solid technical SEO, clear site structure and proper AI crawler control in robots.txt, which currently have far more proven impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An llms.txt file is a short, Markdown document placed at a website&#8217;s root that gives AI systems a curated shortlist of its most important pages. It works alongside AI crawler control in robots.txt, and most UK businesses still have neither properly set up. Below, we cover what llms.txt does, how it differs from robots.txt, and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494],"tags":[598,600,596,594,597,599,601,602,595],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>llms.txt and AI Crawler Control: UK Website Setup Guide<\/title>\n<meta name=\"description\" content=\"Learn what llms.txt is, how it differs from robots.txt, and how to set up AI crawler control so ChatGPT, Gemini and Perplexity read your website correctly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/llms-txt-ai-crawler-control-uk-websites\/\" \/>\n<meta property=\"og:locale\" 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