{"id":332,"date":"2021-11-21T15:27:06","date_gmt":"2021-11-21T15:27:06","guid":{"rendered":"http:\/\/www.haartyhanks.com\/blog\/?p=332"},"modified":"2025-08-14T14:20:00","modified_gmt":"2025-08-14T14:20:00","slug":"building-your-social-media-marketing-strategy-for-2021","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/","title":{"rendered":"Building Your Social Media Marketing Strategy for 2021"},"content":{"rendered":"

Social media<\/a> is not just for teenagers and attention-seekers. Social media is an integral part of life and should be at the top of your list in your marketing strategy if it isn\u2019t already. Each year, social media increases reach, affect, and shows a tangible return on investment. Haarty Hanks is at the forefront of social media marketing with an established portfolio of clients and a track record that shows we know our stuff.<\/p>\n

What is social media marketing?<\/h2>\n

Social media marketing is the use of social media platforms such as Facebook, Instagram, Snapchat, Twitter, Pinterest, Reddit, YouTube, LinkedIn, and TikTok to connect with your targeted clientele to build your brand, increase sales and drive the website traffic.<\/p>\n

Why social media marketing?<\/h2>\n

Put plainly, no matter your profession or product, the likelihood that your clients are on social media is extremely high. There are more than three billion people around the world that use social media on a monthly basis. This represents an enormous market share. If you are not a company like McDonald\u2019s or Nike that can afford to do six or seven-figure advertising campaigns multiple times per year, social media engagement can be the most cost-effective highly targeted marketing you can do. So long as the message is tailored and effective, you can really produce great results.<\/p>\n

Can\u2019t I just do that myself?<\/h2>\n

Sure, you could give it a go, but ultimately, as in any marketing strategy, your social media marketing<\/a> needs the same things any other marketing plan requires. Visibility, consistency, branding, targeting, market comparisons for target phrasing (SEO management), and creatives. Unless you have experience and lots of extra time on your hands to manage your social media marketing, it is something that is best left to professionals. Plus – you have a business to run. Let us take something off your plate and do what we do best so you can do what you do best in turn.<\/p>\n

Haarty Hanks<\/a> has decades of experience in marketing and has a proven track record with social media marketing strategies. Our portfolio of satisfied and long-term clients speaks for itself. Please get in contact to see if Haarty Hanks can assist you with your social media marketing strategy plan for the upcoming year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media is not just for teenagers and attention-seekers. Social media is an integral part of life and should be at the top of your list in your marketing strategy if it isn\u2019t already. Each year, social media increases reach, affect, and shows a tangible return on investment. Haarty Hanks is at the forefront of …<\/p>\n","protected":false},"author":1,"featured_media":339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[134,135],"yoast_head":"\nBuilding Your Social Media Marketing Strategy for 2021 - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Crafting a Winning Social Media Marketing Plan\u2014Learn how to build a strategy that boosts engagement, grows your brand, and drives real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Social Media Marketing Strategy for 2021 - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Crafting a Winning Social Media Marketing Plan\u2014Learn how to build a strategy that boosts engagement, grows your brand, and drives real results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-21T15:27:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/02\/social-media-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"Building Your Social Media Marketing Strategy for 2021\",\"datePublished\":\"2021-11-21T15:27:06+00:00\",\"dateModified\":\"2025-08-14T14:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"social media marketing strategy\",\"upcomming social media plan\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/building-your-social-media-marketing-strategy-for-2021\/\",\"name\":\"Building Your Social Media Marketing Strategy for 2021 - 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