{"id":348,"date":"2022-01-22T08:58:52","date_gmt":"2022-01-22T08:58:52","guid":{"rendered":"http:\/\/www.haartyhanks.com\/blog\/?p=348"},"modified":"2022-02-17T09:02:15","modified_gmt":"2022-02-17T09:02:15","slug":"the-underestimated-power-of-psychology-in-advertising","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/the-underestimated-power-of-psychology-in-advertising\/","title":{"rendered":"The Underestimated Power of Psychology in Advertising"},"content":{"rendered":"

Digital Marketers face a daunting challenge when it comes to producing PPC ads <\/strong><\/a>and SMO Ads<\/strong><\/a> (Social Media Optimisation) which not only stand out from the crowd but result in increased sales, a sign of a successful advertising campaign.<\/p>\n

Psychology plays a large role in advertising, yet its effectiveness is sometimes underestimated. However, we\u2019ve all been emotionally driven to make an impulsive purchase because of the media we consume. This demonstrates just how powerful psychology in advertising is.<\/p>\n

Let\u2019s explore how the fundamentals of psychology can be used to create effective ads and convert them to sales in a demanding business environment where we see over 5.3 trillion ads displayed online each year.<\/p>\n

Tapping Into the Power of Psychology in Advertising<\/strong><\/p>\n

The key for successful ads is to tap into the motivations and desires of consumers and then deliver the products that fulfill them. For example, a shampoo brand may tap into a universal emotional need such as being part of \u201cthe in-group\u201d. The fact is, all shampoo gets hair clean, but they need to convey the message that it provides glamour above and beyond its competitors is its defining asset.<\/p>\n

The driving factors in any digital marketing and PPC ads<\/strong> comes down to seven emotions:<\/p>\n