{"id":355,"date":"2022-04-12T12:32:55","date_gmt":"2022-04-12T12:32:55","guid":{"rendered":"http:\/\/www.haartyhanks.com\/blog\/?p=355"},"modified":"2025-08-11T09:06:22","modified_gmt":"2025-08-11T09:06:22","slug":"combining-seo-ppc-data-for-more-powerful-results","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/","title":{"rendered":"Combining SEO and PPC Data for More Powerful Results"},"content":{"rendered":"<p style=\"text-align: left;\"><span data-contrast=\"auto\">Build an even stronger digital media strategy by combining efforts into both SEO and PPC\u00a0 ads. Combining SEO <\/span>(Search Engine Optimisation)<span data-contrast=\"auto\"> and PPC (<\/span>Pay-Per-Click<span data-contrast=\"none\">)<\/span><span data-contrast=\"auto\"> digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another\u2014but both are necessary for success in today\u2019s worldwide digital marketing arena.\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">SEO and PPC ads can generate quality traffic to your site and improve your chances of converting more visitors to customers. Data shows that brands get more combined clicks on ads and organic results when both are present on a SERP<\/span> <span data-contrast=\"none\">(search engine results page)<\/span>.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0Here are some ways to combine SEO and <a href=\"https:\/\/www.haartyhanks.com\/blog\/4-ways-your-website-can-improve-ppc-campaigns\/\">PPC strategies<\/a> to make an efficient Search Engine Marketing (SEM) strategy:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\">Use Keyword Suggestions<\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Finding the right SEO keywords for your website takes time and research, yet it&#8217;s fundamental to your digital marketing success. By leveraging PPC ads,<\/span> <span data-contrast=\"none\">you can use PPC tools to quickly determine which keywords are doing better. With the PPC data, you can then update your web page with the more relevant keywords.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\">Create a landing page<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Use your <\/span>SEO strategy<span data-contrast=\"none\"> to make a great landing page for which you want to run paid ads so you can monitor the PPC campaign\u2019s success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\">Increase your page engagement<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">PPC can be used to get initial traction on your website. If you make sure your website is built well, people will engage with it more and you will also start <\/span><span data-contrast=\"auto\">appearing more frequently for organic search results. Always continue to monitor <\/span>SEO results<span data-contrast=\"none\"> and revise when and where it\u2019s needed to improve engagement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\">Invest in PPC<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">If you are already at the top of the organic results, the next step for you is to invest in PPC in order to appear twice! Consumers are more likely to click on your page if you appear more. You can also <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/seo-vs-ppc-dont-play-favorites-play-together\/\">Track PPC results<\/a> and<b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">solid data on your keywords that are converting at a higher rate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\">Add your website link to Social Media content<\/h2>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Google will rank you higher if your website address appears on multiple websites and social media platforms. So, be sure to add your website&#8217;s URL on all your social media accounts and posts to increase google rankings.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Haarty Hanks digital marketing agency specialises in building a digital marketing strategy that will improve conversions and build brand awareness. <a href=\"https:\/\/www.haartyhanks.com\/contact.html\">Contact our team<\/a> to see how we can help you grow your business. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build an even stronger digital media strategy by combining efforts into both SEO and PPC\u00a0 ads. Combining SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another\u2014but both are necessary for success &hellip;<\/p>\n","protected":false},"author":1,"featured_media":356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[154,153,150,67,151,152,149,148],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combining SEO &amp; PPC Data for More Powerful Results<\/title>\n<meta name=\"description\" content=\"Unlock SEO &amp; PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combining SEO &amp; PPC Data for More Powerful Results\" \/>\n<meta property=\"og:description\" content=\"Unlock SEO &amp; PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T12:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T09:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/04\/SEO-PPC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"Combining SEO and PPC Data for More Powerful Results\",\"datePublished\":\"2022-04-12T12:32:55+00:00\",\"dateModified\":\"2025-08-11T09:06:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"Pay-Per-Click .\",\"PPC results\",\"PPC strategies\",\"Search Engine Optimization\",\"SEM strategy\",\"SEO results\",\"SEO strategy\",\"Use Keyword Suggestions\"],\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\",\"name\":\"Combining SEO & PPC Data for More Powerful Results\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\"},\"datePublished\":\"2022-04-12T12:32:55+00:00\",\"dateModified\":\"2025-08-11T09:06:22+00:00\",\"description\":\"Unlock SEO & PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.haartyhanks.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Combining SEO and PPC Data for More Powerful Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"name\":\"Haarty Hanks\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\",\"name\":\"Haarty Hanks\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"contentUrl\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"width\":177,\"height\":125,\"caption\":\"Haarty Hanks\"},\"image\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\",\"name\":\"Haarty Hanks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"caption\":\"Haarty Hanks\"},\"url\":\"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Combining SEO & PPC Data for More Powerful Results","description":"Unlock SEO & PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/","og_locale":"en_GB","og_type":"article","og_title":"Combining SEO & PPC Data for More Powerful Results","og_description":"Unlock SEO & PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.","og_url":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/","og_site_name":"Haarty Hanks","article_published_time":"2022-04-12T12:32:55+00:00","article_modified_time":"2025-08-11T09:06:22+00:00","og_image":[{"width":500,"height":337,"url":"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/04\/SEO-PPC.jpg","type":"image\/jpeg"}],"author":"Haarty Hanks","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Haarty Hanks","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#article","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/"},"author":{"name":"Haarty Hanks","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933"},"headline":"Combining SEO and PPC Data for More Powerful Results","datePublished":"2022-04-12T12:32:55+00:00","dateModified":"2025-08-11T09:06:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/"},"wordCount":421,"publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"keywords":["Pay-Per-Click .","PPC results","PPC strategies","Search Engine Optimization","SEM strategy","SEO results","SEO strategy","Use Keyword Suggestions"],"articleSection":["PPC"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/","url":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/","name":"Combining SEO & PPC Data for More Powerful Results","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#website"},"datePublished":"2022-04-12T12:32:55+00:00","dateModified":"2025-08-11T09:06:22+00:00","description":"Unlock SEO & PPC Synergy for Growth\u2014Discover how integrating paid and organic search data helps optimise strategies, reduce costs, and boost overall performance.","breadcrumb":{"@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.haartyhanks.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Combining SEO and PPC Data for More Powerful Results"}]},{"@type":"WebSite","@id":"https:\/\/www.haartyhanks.com\/blog\/#website","url":"https:\/\/www.haartyhanks.com\/blog\/","name":"Haarty Hanks","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.haartyhanks.com\/blog\/#organization","name":"Haarty Hanks","url":"https:\/\/www.haartyhanks.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","contentUrl":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","width":177,"height":125,"caption":"Haarty Hanks"},"image":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933","name":"Haarty Hanks","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","caption":"Haarty Hanks"},"url":"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/355"}],"collection":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":5,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":1423,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/355\/revisions\/1423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}