{"id":560,"date":"2022-06-07T14:14:00","date_gmt":"2022-06-07T14:14:00","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=560"},"modified":"2025-05-21T12:14:54","modified_gmt":"2025-05-21T12:14:54","slug":"a-few-ecommerce-content-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/","title":{"rendered":"A Few E-Commerce Content Marketing Tips"},"content":{"rendered":"\r\n<p>COVID-19 is shifting everything when it comes to online buying, and many businesses are still exploding as shopping has been forced online across the globe.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>However, consumer trust continues to plummet across industries and folks are holding brands to much higher standards. \u201cAuthentic\u201d brands are successfully driving consumer loyalty, creating brand ambassadors, and generating organic reach with valuable, shareable content. With transparent and consistent content marketing you will not only drive customer connections but also conversions.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So, how do <a href=\"https:\/\/www.haartyhanks.com\/blog\/why-having-a-strong-ecommerce-website-is-a-must-for-being-successful-in-the-digital-world\/\">eCommerce<\/a> marketers create a plan and execute it? Let\u2019s get into a few tips for content marketing in eCommerce.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2>Get Your Team Behind Content\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Start by getting your digital marketing team working together to establish an eCommerce content strategy and begin solving low-effort\/high-reward problems. What are your current weaknesses? What questions are your sales team constantly answering? Do you have all the easy content marketing wins complete and up-to-date?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Perfect your more straightforward and \u2018low hanging\u2019 eCommerce content ideas:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u2013 Product descriptions\u00a0<br \/>\u2013 Category descriptions\u00a0<br \/>\u2013 Metadata\u00a0<br \/>\u2013 Buying guides\u00a0<br \/>\u2013 Blogs\u00a0<br \/>\u2013 Email campaigns\u00a0<br \/>\u2013 How-to guides\u00a0<\/p>\r\n\r\n\r\n\r\n<p>A little light on the items above? Sounds like you need to get your team on board with content marketing to create more content.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h2>Address SEO Challenges\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>There are a number of <a href=\"https:\/\/www.haartyhanks.com\/blog\/is-seo-important-for-every-business\/\">SEO<\/a> issues that arise for website development when creating and updating content for products online.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Duplicate content (internal\/external), improper canonicalization, messy redirects\u2014the list of potential Google penalties is long. Ensure you\u2019re following best practices, so you don\u2019t make Google guess too hard (e.g., alt text on images, simplified URL structure, targeted keywords, customer reviews, etc.).\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h2>Tons of SKUs?\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>If you\u2019re dealing with hundreds or thousands of product SKUs, writing thoughtful, keyword-stuffed content may be too overwhelming. Prioritize keyword research for high-volume searches and produce a template for writers to follow that naturally produces long-tail keywords.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For example: [Brand] + [Model Name\/Series] + [Descriptor] + [Generic Product Term].\u00a0<\/p>\r\n\r\n\r\n\r\n<h2>Invest in Quality\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>To capture email addresses or a social share, the most successful retailers supply infographics, guides, e-books, whitepapers, case studies, courses\/webinars, etc. which often lead to increased leads and traffic.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2>Explore Platforms<\/h2>\r\n\r\n\r\n\r\n<p>Think about posting content on partner sites, social media, email, YouTube, Medium, Quora, Reddit, etc. Dig into the platforms your customers lean towards and start thinking about how the content you\u2019re currently creating can be adapted for that medium.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Haarty Hanks <a href=\"https:\/\/www.haartyhanks.com\/blog\/seo-and-digital-marketing-secrets-and-insider-tips-you-cant-miss\/\">Digital Marketing Agency<\/a> can help boost your eCommerce traffic and conversions by creating targeted content through a variety of methods and platforms. Contact us today to get started!\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Read Haarty Hanks\u2019s latest blog post, A Few eCommerce Content Marketing Tips, to skyrocket your eCommerce traffic. Need help? Contact us for digital marketing help.<\/p>\n","protected":false},"author":1,"featured_media":561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[170,173,28,171,172,16,169],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Few E-Commerce Content Marketing Tips - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Few E-Commerce Content Marketing Tips - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T14:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T12:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/06\/A-Few-eCommerce-Content-Marketing-Tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"A Few E-Commerce Content Marketing Tips\",\"datePublished\":\"2022-06-07T14:14:00+00:00\",\"dateModified\":\"2025-05-21T12:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"Content Marketing\",\"content marketing in ecommerce\",\"Ecommerce\",\"ecommerce content ideas\",\"ecommerce content strategy\",\"SEO\",\"Website devlopment\"],\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\",\"name\":\"A Few E-Commerce Content Marketing Tips - Haarty Hanks\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\"},\"datePublished\":\"2022-06-07T14:14:00+00:00\",\"dateModified\":\"2025-05-21T12:14:54+00:00\",\"description\":\"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.haartyhanks.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Few E-Commerce Content Marketing Tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"name\":\"Haarty Hanks\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\",\"name\":\"Haarty Hanks\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"contentUrl\":\"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png\",\"width\":177,\"height\":125,\"caption\":\"Haarty Hanks\"},\"image\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\",\"name\":\"Haarty Hanks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g\",\"caption\":\"Haarty Hanks\"},\"url\":\"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Few E-Commerce Content Marketing Tips - Haarty Hanks","description":"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/","og_locale":"en_GB","og_type":"article","og_title":"A Few E-Commerce Content Marketing Tips - Haarty Hanks","og_description":"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.","og_url":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/","og_site_name":"Haarty Hanks","article_published_time":"2022-06-07T14:14:00+00:00","article_modified_time":"2025-05-21T12:14:54+00:00","og_image":[{"width":1000,"height":667,"url":"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/06\/A-Few-eCommerce-Content-Marketing-Tips.jpg","type":"image\/jpeg"}],"author":"Haarty Hanks","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Haarty Hanks","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#article","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/"},"author":{"name":"Haarty Hanks","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933"},"headline":"A Few E-Commerce Content Marketing Tips","datePublished":"2022-06-07T14:14:00+00:00","dateModified":"2025-05-21T12:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/"},"wordCount":426,"publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"keywords":["Content Marketing","content marketing in ecommerce","Ecommerce","ecommerce content ideas","ecommerce content strategy","SEO","Website devlopment"],"articleSection":["E-commerce"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/","url":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/","name":"A Few E-Commerce Content Marketing Tips - Haarty Hanks","isPartOf":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#website"},"datePublished":"2022-06-07T14:14:00+00:00","dateModified":"2025-05-21T12:14:54+00:00","description":"Discover effective e-commerce content marketing tips to boost traffic, engage customers, and increase sales. Learn strategies that drive real results.","breadcrumb":{"@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.haartyhanks.com\/blog\/a-few-ecommerce-content-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.haartyhanks.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A Few E-Commerce Content Marketing Tips"}]},{"@type":"WebSite","@id":"https:\/\/www.haartyhanks.com\/blog\/#website","url":"https:\/\/www.haartyhanks.com\/blog\/","name":"Haarty Hanks","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.haartyhanks.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.haartyhanks.com\/blog\/#organization","name":"Haarty Hanks","url":"https:\/\/www.haartyhanks.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","contentUrl":"https:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/08\/hhlogo-1.png","width":177,"height":125,"caption":"Haarty Hanks"},"image":{"@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933","name":"Haarty Hanks","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b3e22638558f2a3b062f47550cb9fac?s=96&d=mm&r=g","caption":"Haarty Hanks"},"url":"https:\/\/www.haartyhanks.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/560"}],"collection":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":3,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/posts\/560\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media\/561"}],"wp:attachment":[{"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haartyhanks.com\/blog\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}