{"id":566,"date":"2022-07-09T15:08:07","date_gmt":"2022-07-09T15:08:07","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=566"},"modified":"2025-03-13T14:02:59","modified_gmt":"2025-03-13T14:02:59","slug":"how-to-use-the-google-ads-performance-planner","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/","title":{"rendered":"How To Use the Google Ads Performance Planner"},"content":{"rendered":"<p><span data-contrast=\"none\">In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with <\/span>Online Marketing campaign changes, known as the Google Ads Performance Planner.<\/p>\n<p>If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC<span data-contrast=\"none\">) campaign, then this is the article for you.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>How To Use Google Ads Performance Planner<\/h2>\n<p><span data-contrast=\"none\">To use the Google Ads Planner to <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/4-ways-your-website-can-improve-ppc-campaigns\/\">improve your PPC performance<\/a><span data-contrast=\"none\">, you\u2019ll have to create a plan to do the simulation.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><b><span data-contrast=\"none\">Follow these steps:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">1. Sign In to your Google Account.<\/span><\/p>\n<p>2. Click Tools icon, select \u201cPerformance Planner.\u201d<\/p>\n<p>3. Click the plus button to create a new plan.<\/p>\n<p><span data-contrast=\"none\">4. Choose the campaigns you want to include in the plan.<\/span><\/p>\n<p><span data-contrast=\"none\">5. Next, select your desired date range and key metrics. You choose any date in the future to plan your PPC performance for the next month, quarter, or year depending on your needs. It also allows you to predict and optimise for clicks, conversions, or conversion values, whichever performance metric is essential to your business objectives. <\/span><\/p>\n<p>6. Click \u201cCreate Plan.\u201d You\u2019ll be redirected to a page wtih an overview of your plan. The grey dot on the forecast graph represents your predicted performance based on your existing campaign settings, while the blue dot shows your predicted performance based on your planned settings.<\/p>\n<p>7. Click \u201cImprove Plan.\u201d Here, Google Ads Planner creates a forecast based on optimal bid and budget recommendations, enabling you to maximise your conversions without increasing your spending.<\/p>\n<p>8. Click \u201cCompare.\u201d This lets you see your spend, conversions and the average cost per action (CPA) compared across your existing settings, planned settings, and your campaigns\u2019 past performance.<\/p>\n<p>9. Adding a \u201cTarget\u201d is optional, but if you have a target conversion volume, spend or average CPA, consider adding that.<\/p>\n<p><span data-contrast=\"none\">\u00a0<\/span>Download your results. This tool provides forecasts; however, changes will not be added to your Google Ads accounts automatically. Download the file and upload it via Google Ads Editor to implement them.<\/p>\n<p><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">If you need help using this tool, we\u2019re here to assist you through our professional PPC <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/how-can-a-marketing-agency-take-your-brand-marketing-capabilities-to-the-next-level\/\">Internet marketing<\/a><span data-contrast=\"none\"> services. At Haarty Hanks, we strive to build world-class paid ad and <\/span><span data-contrast=\"auto\">PPC campaigns <\/span><span data-contrast=\"none\">for our clients. But more importantly, our <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\">PPC marketing agency<\/a><span data-contrast=\"none\"> works hard to get all the best practices right. We utilise available tools like the <\/span><span data-contrast=\"auto\">Google Ads Performance Planner<\/span> <span data-contrast=\"none\">to make the most strategic decisions for our clients\u2019 budgets and deliver exceptional results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with Online Marketing campaign changes, known as the Google Ads Performance Planner. If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC) campaign, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[176,177,174,60,154,175,179,178],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use the Google Ads Performance Planner - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Check out this blog for a step-by-step guide on how to use the Google Ads Performance Planner. Hire Haarty Hanks to help you with all your PPC campaign needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use the Google Ads Performance Planner - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Check out this blog for a step-by-step guide on how to use the Google Ads Performance Planner. Hire Haarty Hanks to help you with all your PPC campaign needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-09T15:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T14:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2022\/07\/How-To-Use-the-Google-Ads-Performance-Planner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"How To Use the Google Ads Performance Planner\",\"datePublished\":\"2022-07-09T15:08:07+00:00\",\"dateModified\":\"2025-03-13T14:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"Google Ads Performance Planner\",\"improve your PPC performance\",\"Internet Marketing\",\"online marketing\",\"Pay-Per-Click .\",\"PPC\",\"PPC marketing agency\",\"search engine marketing campaigns\"],\"articleSection\":[\"PPC\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\",\"name\":\"How To Use the Google Ads Performance Planner - Haarty Hanks\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#website\"},\"datePublished\":\"2022-07-09T15:08:07+00:00\",\"dateModified\":\"2025-03-13T14:02:59+00:00\",\"description\":\"Check out this blog for a step-by-step guide on how to use the Google Ads Performance Planner. 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