{"id":570,"date":"2022-07-18T15:19:13","date_gmt":"2022-07-18T15:19:13","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=570"},"modified":"2025-08-11T09:03:35","modified_gmt":"2025-08-11T09:03:35","slug":"what-5-features-should-you-include-on-your-homepage","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/what-5-features-should-you-include-on-your-homepage\/","title":{"rendered":"What 5 Features Should You Include on Your Homepage?"},"content":{"rendered":"<p><span data-contrast=\"auto\">The homepage of your site is your company&#8217;s virtual front door. It should be designed to serve different audiences, from different origins. To do so effectively, whether it is a new website or a <\/span><a href=\"https:\/\/www.haartyhanks.com\/who-we-are.html\">website redesign<\/a>,<span data-contrast=\"auto\"> it needs to be built with purpose. In other words, you&#8217;ll need to incorporate elements that attract traffic, educate visitors, and invite conversions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Most of the <\/span>best website design company<span data-contrast=\"none\">\u2019s recommend including the following 5 Features to improve the performance of your homepage.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>The Headline<\/h2>\n<p><span data-contrast=\"auto\">When it comes to convincing visitors that you are worth their time, your potential client should know what your business has to offer within a matter of seconds by having an <\/span><a href=\"https:\/\/www.haartyhanks.com\/work.html\">effective headline<\/a><span data-contrast=\"auto\">. The headline may only be a few words, but it\u2019s probably the most important piece of copy on your homepage. Keep the headline itself clear and simple. The headline also adds <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\">SEO to the website page\u00a0<\/a><\/p>\n<h2>The Call to Action (CTA)<\/h2>\n<p><span data-contrast=\"none\">An effective call to action should be brief and action oriented. The goal is to get visitors to perform an intended action, whether it\u2019s to buy, sign up, or download content. The CTA must be also visually striking to capture people\u2019s attention.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Social Proof<\/h2>\n<p><span data-contrast=\"none\">Social proof is a powerful indicator of trust. Your product or service could be the best in the world \u2014 it&#8217;s just that people may not believe you unless they hear it from other people, too. Include just a few of your best short testimonials (including name and photo) on the homepage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Intuitive Navigation<\/h2>\n<p><span data-contrast=\"none\">The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. To decrease bounce rate, give your visitors a clear path to the pages they need right from the homepage. Make the navigation menu visible at the top of the page and organise the links in a hierarchical structure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Business Logo<\/h2>\n<p><span data-contrast=\"none\">Most people understand why it\u2019s important to feature their business logo on the homepage. It\u2019s critical to have our business logo in a clear position on your homepage. Most designers place the logo on the left-hand side or middle of your website header.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Make a brilliant first impression with a homepage that incorporates the elements outlined above. Check out stunning examples of homepages of competitors or <\/span>websites for web design companies<span data-contrast=\"auto\"> for some inspiration.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.haartyhanks.com\/contact.html\">Contact Haarty Hanks<\/a> to get started on your new website! We design and build websites for our clients that exceed their expectations in addition to providing exceptional digital marketing support to help you meet your goals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The homepage of your site is your company&#8217;s virtual front door. It should be designed to serve different audiences, from different origins. To do so effectively, whether it is a new website or a website redesign, it needs to be built with purpose. In other words, you&#8217;ll need to incorporate elements that attract traffic, educate &hellip;<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[183,184,185,181,182,180],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What 5 Features Should You Include on Your Homepage? - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Check out these 5 essential features every homepage should have to improve performance. Visit Haarty Hanks online to learn more about our website design services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/what-5-features-should-you-include-on-your-homepage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What 5 Features Should You Include on Your Homepage? - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Check out these 5 essential features every homepage should have to improve performance. 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