{"id":582,"date":"2022-08-21T15:17:50","date_gmt":"2022-08-21T15:17:50","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=582"},"modified":"2025-02-20T08:28:56","modified_gmt":"2025-02-20T08:28:56","slug":"social-media-ads-for-ecommerce-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/social-media-ads-for-ecommerce-what-you-need-to-know\/","title":{"rendered":"Social Media Ads for Ecommerce &#8211; What You Need to Know"},"content":{"rendered":"<p><span data-contrast=\"auto\">As an owner of an eCommerce business, your digital marketing campaigns should be focused on generating targeted traffic and attracting paying customers. This can be accomplished through free <\/span>Organic Social Media Marketing and Paid Social Media Marketing.<\/p>\n<p><span data-contrast=\"auto\">Each has its own advantage and reach, and they can also work in tandem to create a strong digital marketing campaign.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, paid social media marketing for eCommerce businesses will likely produce faster results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Read on to learn all you need to know about Paid <a href=\"https:\/\/www.haartyhanks.com\/blog\/7-important-social-media-tips-for-small-businesses\/\"><strong>Social Media Ads<\/strong><\/a> for eCommerce. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What Are Paid Social Media Ads?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/h2>\n<p>Paid social media marketing<span data-contrast=\"auto\"> is a different word for advertising. It\u2019s when brands pay money to YouTube, LinkedIn, Twitter, Facebook, etc. to have their content shared with targeted audiences who are most likely to be interested. ECommerce stores either \u201cboost\u201d their organic content or design unique paid ads to reach the target audience. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span>Social media advertising is important for your digital marketing efforts because paid advertising on social media for eCommerce<span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"auto\">Builds brand awareness<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is branded marketing content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"21\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offers advanced customer targeting<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"22\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is trackable via performance analytics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>Paid Social Media Advertising<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Paid social media ads consist of paying to display images, videos, or sponsored marketing content on social media platforms such as TikTok, Instagram, Facebook, LinkedIn, and Twitter.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are a few ways <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/why-having-a-strong-ecommerce-website-is-a-must-for-being-successful-in-the-digital-world\/\"><b><span data-contrast=\"auto\">eCommerce stores<\/span><\/b><\/a><span data-contrast=\"auto\"> and brands market on the different social media platforms. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h3>Influencer Marketing<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Collaborating with an influencer that has a large following in your same niche can give you great exposure and generate sales. In exchange for reviews or video spotlights of your products, influencers typically get paid in the form of free products or monetary compensation, or both. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h3>Native Advertising<\/h3>\n<p><span data-contrast=\"none\">Native advertising matches the style and format of an organic post. A \u201cboosted post\u201d is an example of native advertising. Different from most ads that are identifiable by a label that says \u201cpromoted\u201d or \u201csponsored,\u201d these native ads look just like organic social content but reach a larger audience since they are paid for. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<h3>Promoted Posts<\/h3>\n<p><span data-contrast=\"auto\">Promoted posts are the standard posts that you see on Facebook and Instagram, for example, but social media account owners pay to boost their exposure on the platform so more people see them (including people who aren\u2019t followers or friends).<\/span><\/p>\n<h3>Pay-Per-Click (PPC) Advertising<\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.haartyhanks.com\/blog\/4-ways-your-website-can-improve-ppc-campaigns\/\"><strong>PPC advertising<\/strong><\/a> is a display ad that\u2019s been specially designed and that\u2019s shown to a targeted audience, with the marketer paying for each click-through. The ads then appear in the target audience\u2019s timeline or feed. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><span data-contrast=\"auto\">Finding the right balance of free organic digital marketing vs paid social media digital marketing takes some testing to find the best formula that drives positive results. The Haarty Hanks\u00a0team can help you navigate and design a paid digital marketing campaign that helps your business grow. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an owner of an eCommerce business, your digital marketing campaigns should be focused on generating targeted traffic and attracting paying customers. This can be accomplished through free Organic Social Media Marketing and Paid Social Media Marketing. Each has its own advantage and reach, and they can also work in tandem to create a strong &hellip;<\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[195,193,194,192],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Ads for Ecommerce - What You Need to Know - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Explore how paid social media advertising for eCommerce businesses can help your business grow. 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