{"id":589,"date":"2022-09-25T11:00:23","date_gmt":"2022-09-25T11:00:23","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=589"},"modified":"2025-03-21T09:37:33","modified_gmt":"2025-03-21T09:37:33","slug":"quality-backlinks-vs-quantity-backlinks-what-is-more-important-in-seo","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/quality-backlinks-vs-quantity-backlinks-what-is-more-important-in-seo\/","title":{"rendered":"Quality Backlinks vs. Quantity Backlinks \u2013 What is More Important in SEO?"},"content":{"rendered":"<p><span data-contrast=\"none\">An experienced SEO digital marketer knows that one of the most important aspects of <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/combining-seo-ppc-data-for-more-powerful-results\/\">SEO strategy <\/a><span data-contrast=\"none\">and<\/span> SEM strategy <span data-contrast=\"none\">includes link building and backlinks. But the truth is, not all links are created equal. Your goal is to build up quality backlinks that are relevant to your site and abandon the outdated idea of getting as many links as possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This article explains how quality backlinks can significantly improve SEO results and <\/span><a href=\"https:\/\/www.haartyhanks.com\/blog\/seo-vs-ppc-dont-play-favorites-play-together\/\">PPC strategies.<\/a><\/p>\n<h2><strong>What are Backlinks?\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"none\">Backlinks (when other sites link to your web page) are the best way to determine the quality of a webpage. In fact, Google says backlinks are one of their top 3 ranking determiners.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are several factors that will affect the credibility of a backlink, including the Domain Authority power of the linking webpage and the number of other links that are on that page. As mentioned above, the quality of links matters much more than the quantity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Quality vs. Quantity<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">In the past, Google search engines would rank results based solely on the content of the webpage and how many backlinks it had. Currently, Google\u2019s algorithm search engines are now focusing more on link quality \u2014 not just quantity. Here are 3 determining factors for measuring the quality of backlinks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Page Authority:<\/span><\/b><span data-contrast=\"none\"> The first consideration of link quality is Page Authority. The quality and authority of the website (page) linking to your site make a difference if you want to rank higher on Google so you can get found faster. Links from sites with great page authority can provide the most power to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Domain Authority<\/span><\/b><span data-contrast=\"none\">: A large part of increasing Domain Authority comes from link building. Links from well-respected sources with excellent DA will be much more powerful than no-name blogs and will give your site more credibility (DA).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">One way to create a strong DA is accomplished by implementing <\/span>Search Engine Optimization Use Keyword Suggestions when building your website. When you use keyword suggestions<span data-contrast=\"none\"> that are relevant to your site, you have a better chance of building a strong DA.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Relevance:<\/span><\/b><span data-contrast=\"none\"> When searching for backlinks, choose sites that are closely related to yours to link to and from.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>How to Check Backlinks<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Use Moz Site Explorer and Google Search Console to determine the link quality of sites that have linked to your site and remove the ones that are poor quality.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019re curious about how your site is performing, contact <a href=\"https:\/\/www.haartyhanks.com\/contact.html\">Haarty Hanks<\/a> to request a digital marketing analysis to improve your website\u2019s search rankings.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An experienced SEO digital marketer knows that one of the most important aspects of SEO strategy and SEM strategy includes link building and backlinks. But the truth is, not all links are created equal. Your goal is to build up quality backlinks that are relevant to your site and abandon the outdated idea of getting &hellip;<\/p>\n","protected":false},"author":1,"featured_media":590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[150,197,151,152,149,148],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quality Backlinks vs Quantity Backlinks \u2013 What is More Important in SEO?<\/title>\n<meta name=\"description\" content=\"Quality Backlinks vs. Quantity Backlinks \u2013 What is More Important in SEO?\u2003That\u2019s the question we answer in this blog. Contact Haarty Hanks today to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/quality-backlinks-vs-quantity-backlinks-what-is-more-important-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Backlinks vs Quantity Backlinks \u2013 What is More Important in SEO?\" \/>\n<meta property=\"og:description\" content=\"Quality Backlinks vs. Quantity Backlinks \u2013 What is More Important in SEO?\u2003That\u2019s the question we answer in this blog. 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