{"id":645,"date":"2023-04-10T13:07:57","date_gmt":"2023-04-10T13:07:57","guid":{"rendered":"https:\/\/www.haartyhanks.com\/blog\/?p=645"},"modified":"2025-03-18T10:18:48","modified_gmt":"2025-03-18T10:18:48","slug":"five-new-categories-now-added-for-google-local-service-ads","status":"publish","type":"post","link":"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/","title":{"rendered":"Five New Categories Now Added for Google Local Service Ads"},"content":{"rendered":"<p>If you own or are in charge of <a href=\"https:\/\/www.haartyhanks.com\/blog\/how-digital-marketing-benefit-online-businesses\/\">digital marketing<\/a> advertising for a business, you\u2019re probably familiar with Google\u2019s Local Services ads (LSA) by now. If not, now is the time to learn more about these LSAs that you\u2019ve likely seen at the very top of Google\u2019s <a href=\"https:\/\/www.haartyhanks.com\/blog\/is-seo-important-for-every-business\/\">SEO<\/a> search results.<\/p>\n<p>This March Google announced big news! They have added five new categories for Google Local Service Ads\u2026.let\u2019s check out the changes.<\/p>\n<h2>Big News For Google\u2019s Local Service Ads<\/h2>\n<p>In March 2023 Google announced category additions to its current Local Services Ads category options. These new categories will give businesses the opportunity to better highlight their services in local queries.<\/p>\n<p>The new Google Local Service Ad categories are:<\/p>\n<ul>\n<li>Education<\/li>\n<li>People care<\/li>\n<li>Pet care<\/li>\n<li>Wellness<\/li>\n<li>Health care<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<h2>Benefits of Using Local Service Ads For Your Business<\/h2>\n<p>With LSAs, local businesses can advertise their services at the top of Google Search results pages and receive quality inquiries, messages, reservations, and service appointment bookings in the areas you choose. Plus, you can easily manage your leads and track performance.<\/p>\n<h2>How to Do Google Local Services Ads Work?<\/h2>\n<p>Advertisers begin by choosing the services they offer from a list for their industry and then when a person\u2019s search matches the criteria for those same services, your ad will appear in their search.<\/p>\n<p>Since you are selecting service categories and not specific keywords, you can\u2019t pick exactly what your LSA will show for. For some companies, this is not a big deal because you aren\u2019t paying by the click (<a href=\"https:\/\/www.haartyhanks.com\/blog\/seo-vs-ppc-dont-play-favorites-play-together\/\">PPC<\/a>) for Local Service Ads.<\/p>\n<p>Using <a href=\"https:\/\/www.haartyhanks.com\/blog\/how-to-use-the-google-ads-performance-planner\/\">Google Ads <\/a>can be very beneficial for your business, but they can be confusing to set up. Haarty Hanks can help you set up your PPC Ads, Local Service Ads, and AdSense ads to boost your business.<\/p>\n<p>As one of the leading Digital Marketing Agencies in the UK, we also offer full packages including website design and digital marketing services to help scale your business and boost sales and income. To learn more, get in touch today!<\/p>\n<p>Click <a href=\"https:\/\/www.haartyhanks.com\/\">here<\/a> to learn more about our services or schedule a consultation with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own or are in charge of digital marketing advertising for a business, you\u2019re probably familiar with Google\u2019s Local Services ads (LSA) by now. If not, now is the time to learn more about these LSAs that you\u2019ve likely seen at the very top of Google\u2019s SEO search results. This March Google announced big &hellip;<\/p>\n","protected":false},"author":1,"featured_media":646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[222,61,221,175,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five New Categories Now Added for Google Local Service Ads - Haarty Hanks<\/title>\n<meta name=\"description\" content=\"Google updated local service ads categories in March 2023, adding education, people care, pet care, wellness, and health care services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five New Categories Now Added for Google Local Service Ads - Haarty Hanks\" \/>\n<meta property=\"og:description\" content=\"Google updated local service ads categories in March 2023, adding education, people care, pet care, wellness, and health care services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Haarty Hanks\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T13:07:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T10:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.haartyhanks.com\/blog\/wp-content\/uploads\/2023\/04\/Google-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haarty Hanks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haarty Hanks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\"},\"author\":{\"name\":\"Haarty Hanks\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#\/schema\/person\/b5b1900103e9bc4a9eaf43d5db3aa933\"},\"headline\":\"Five New Categories Now Added for Google Local Service Ads\",\"datePublished\":\"2023-04-10T13:07:57+00:00\",\"dateModified\":\"2025-03-18T10:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/#organization\"},\"keywords\":[\"adsence\",\"digital marketing\",\"google ads\",\"PPC\",\"SEO\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\",\"url\":\"https:\/\/www.haartyhanks.com\/blog\/five-new-categories-now-added-for-google-local-service-ads\/\",\"name\":\"Five New Categories Now Added for Google Local Service Ads - 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