If you’ve been feeling like your old SEO tricks aren’t working anymore, you’re not wrong. Search has evolved and so have the rules. These days, you need a GEO content strategy. It’s a smarter, AI-ready approach that makes sure your content shows up where it counts, i.e., inside AI-generated results. With the rise of AI search engine optimisation, visibility isn’t just about ranking on page one anymore; it’s about being cited, summarised, and referenced …
Month: November 2025
Remember when ranking on Google was all about keywords and backlinks? Those days are shifting fast. The digital world is now talking about SEO vs GEO. It’s a move from traditional search optimisation to generative engine optimisation. Simply put, SEO helps your content show up on search engines, while GEO helps it surface in AI-driven …
Starting a Google Ads campaign might sound complicated, but it’s actually one of the easiest ways to get your business seen by the people who matter most. And, once you understand the basics, setting up your campaign is actually quite straightforward. Google Ads allows you to reach potential customers right when they’re searching for your …
Ever wondered why your website isn’t showing up on Google as often as it should? The secret might be hiding in plain sight, i.e., your meta tags. These tiny snippets of text tell Google what your page is about and help users decide whether to click. Yet, they’re often ignored! Following SEO meta tags best …