Build an even stronger digital media strategy by combining efforts into both SEO and PPC ads. Combining SEO (Search Engine Optimization) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …
When managing your Website PPC campaigns, your job is to drive the most relevant website traffic at the lowest possible PPC costs. Your website’s job is to take those users and entice them to do whatever it is you want them to do in your PPC campaign—whether that’s submitting a lead form, buying something, or …