Important Insights For Traffic In Google Analytics

What Is Important Insights For Traffic In Google Analytics
Google Analytics is a popular digital analytics software. This free service allows you to analyse detail about the visitors to your website, giving you a deep insight into how people are using your site, and what you could be doing better to increase traffic, interactions or conversions. You can also track the success of any campaigns with the SEO service.

Organic Traffic
Organic traffic refers to visitors who find your webpage as the result of unpaid search results, rather than advertisements. These visitors are not referred by any other website, but simply find your site based on the search terms placed into a search engine such as Google. Organic hits are important; if visitors are not finding you in this way you may need to adjust SEO to help visitors find you more easily.

Direct and Referral Traffic
These terms refer to different ways a user might visit your webpage. Direct traffic refers to users who visits your webpage without clicking on a link from another website. This is often the result of an online search. However, when a user clicks on a link in another website to arrive at yours, the origin site is known as the referrer, and this hit is known as referral traffic.

SEO Service
When you use Search Engine Optimisation (SEO), you can use Google Analytics to see how well your keywords have performed, and whether this has led to successful visits to your webpage. You can discover how many visitors a SEO campaign has brought, and whether these are new or returning visitors. Putting this information together can help you to be more successful with any future campaigns.

Google Analytics is an excellent service to use. It automatically collects the information you require, making it easier to see how users arrive at your website. It can also give information about what people use your website for, whether they quickly bounce back off it, and even the age, gender and location of your audience. This can all help you to improve your website to increase traffic and the number of interactions per visit.

Posted in SEO | Tagged , , , , |

What is the difference between SEO and advanced SEO?

What is the difference between SEO and advanced SEO
SEO is not a new phrase in marketing and most people know that it stands for Search Engine Optimisation.  This is where a website is tailored and prepared to achieve a high ranking on internet search engines with an emphasis on the quality of traffic so relevant visitors.  Search engine optimization is a key element of any digital marketing strategy; a great website is no use if people can’t find it or don’t visit it.

Search engine optimization techniques
Search engine optimization techniques are a key part of any digital marketing strategy and could include:-

  • Great user experience – maintain quality across your website, keep your bounce rate low as Google rewards sites with a low bounce rate. Time spent on a page to Google indicates a positive response
  • Longer content – which usually equates to a higher ranking but major on the quality and relevancy
  • Backlinks – always crucial but the emphasis is on quality and authenticity so links obtained through influencer marketing. Low-quality links might actively damage your site

Advanced SEO
As technology develops so do the methods and mechanisms of developing the customer experience.  It is crucial to pay attention to the standard SEO methods which still promote good traction but there are some new developments for 2020 worth a look.

  • Voice search – optimising your website for voice search will get you ahead of the pack and bump you up the Google rankings. Voice search has different criteria to text search so do your homework
  • Topic clusters instead of keywords – as Google becomes ever more sophisticated, it wants to understand its user’s intentions and emotions, Google searching is becoming about so much more than just searching, user intent is the new watchword, pare down your keywords
  • Technical optimization – never has this been more important, glitches and hitches are a big no-no, users no longer tolerate sites that just don’t deliver, a site that operates slickly is key to great rankings

For the very best and latest SEO and advanced SEO techniques for your business, partner with Haarty Hanks.  Contact www.haartyhanks.com/

Posted in SEO | Tagged , , , , |

What Can you Expect from SEO Service?

What Can you Expect from SEO Service
In our digital age, making sure your business is visible to potential customers is one of the most important steps you can take in ensuring success from the very beginning. There are a number of ways to achieve this, and working with an SEO service, such as the one offered by Haarty Hanks, is a great way of advertising and appealing to potential customers.

Digital Marketing Solutions
At Haarty Hanks, we pride ourselves on being a digital marketing company with a breadth of knowledge that is second to none.  We understand how to drive traffic to your website with organic ranking and excellent search engine optimisation (SEO). We are also well versed in PPC services (pay per click) for advertising purposes.

SEO Agency
Whether you have a website or are at the early stages of planning one, the content that you include on the website must be relevant, informative, and easy to understand. The website also needs to be easy to navigate with clear signposting for users. Using a SEO company ensures that the written content of your website allows your business or product to shine. A good SEO agency will instigate an SEO audit to ensure your strategic objectives are met by combining analysis of the content with technical analysis.

Local SEO Services
Many websites will have a focus on the local area, and for this reason it is important that the content of the website is relevant to the target audience who may live or work in that area. Using only the finest content writers, a company like Haarty Hanks can ensure that your website is relevant and true to readers who will know the local area better than anyone.

A Website to be Proud Of
Having spent time and effort creating a product or business that you are proud of, you want a website that will truly showcase your design or company. Digital Marketing Solutions are the best way to ensure you are able to do justice to your product.

Contact Haarty Hanks today for all your digital marketing requirements.

Posted in SEO | Tagged , , , , , , |

7 Essential On-Page SEO Factors You Need To Know

7 Essential On-Page SEO Factors You Need To Know
Introduction
We all are living in an age where the internet is a rage. It is not a privilege anymore. It is a need, a necessity of the time. We find all the answers to even the toughest of questions just with a click with the help of the internet. The technology used for this is ‘search engines’. A search engine is an abstract entity which searches the web for suitable and apt answers to the questions and queries we fire. This search engine needs to be optimized through a process called ‘Search Engine Optimization’. It is one of the Digital Marketing Solutions.

7 Tips to Achieve SEO
Search engine optimization is a process of increasing the quality and quantity of website traffic. This can be achieved by increasing the visibility of the website on the World Wide Web so that more number of users are attracted to it and make use of it. There are many measures which are taken in optimizing a search engine. The SEO Service suggests these.

  1. The keywords should be used in the title of the website so that your website pops out first when someone fires a query related to it.
  2. The keyword should also be used in the Meta Description of the page. The Meta description should be short, crisp and insightful.
  3. The trustworthiness and authenticity of the content should be maintained.
  4. The content of the website should be compelling, which can make the users want to read it. It should be arranged in an easily accessible manner.
  5. For maintaining the relevance and genuineness of the content, it should be audited by authorized people. That also gives it an authoritative hand.
  6. There should be images inserted in the content which are relevant and proper with respect to the nature and purpose of the content. The user should want to revisit your website.
  7. The website you have created should be compatible with a wide array of devices like mobile phones, tablets and computers. It should have different versions dedicated to different devices so that it serves the purpose without any data distortion

Conclusion
There are several Web Design and Development Companies which are engaged in the SEO (Search Engine Optimization) processes and can give suitable tips and to achieve the same.

Posted in Digital Marketing | Tagged , , |

Top Five Digital Marketing Trends

Five Digital Marketing Trends
Digital marketing trends, the clue is in the name.  Trends evolve and change regularly and staying ahead of the curve is crucial to exploit business opportunities and maximise revenue.  So what are the top five digital marketing trends for 2020?

  1. Shoppable posts also called social commerce, this is a really neat way for retailers and businesses to persuade their social media followers to take that extra step and visit their online store. Basically, the post is also the shopping link so potential customers don’t need to click away to a website from the post or app that they are on.  Pinterest and Insta Checkout are great examples of this and getting much more traction in 2020.  54% of people use social media to locate or research future purchases
  2. Direct messaging is the personal approach fresh for 2020 using the messaging service on WhatsApp, Viber and Facebook or the private messaging service on Instagram and Twitter. Forget the direct marketing email of old, this is a new take on an old theme- private, bespoke and intimate, its almost as good as a phone call.  This is a great way to create a long-lasting relationship with the customer, it doesn’t have to be about direct selling
  3. Micro-influencers if you can get the right people is a development on a trend that has been around for a long time. Key influencers know their worth and this part of the marketing industry had become much more organised and competitive.  Micro-influencers are great for lifecycle marketing
  4. Polished and interactive emails are still relevant but with a 2020 makeover so ditch the text and get web design creative, send emails that look like web pages with clickable buttons and other interactive features, these have a high click rate, better than plain text
  5. Sentiment analysis or social listening is the analysis of customer responses to a service or product using clever algorithms and data collection options, not a new idea but technology has made it ever more sophisticated and useful

For the latest Digital Marketing Solutions, let Haarty Hanks revitalise your business with expert digital marketing advice, part of our comprehensive digital marketing services.  Visit www.haartyhanks.com/

 

Posted in Digital Marketing | Tagged , , , |

Five reasons to use Infographics in your web design

 

Infographics in your web design
In the incredibly competitive world of web design, marking out your website from the competition is both a science and an art.  Visual images are just as important if not more important than the text on a page and Infographics have taken this to a whole new level.

What is an Infographic?
In simple terms, an Infographic is a chart or a diagram, a method of representing in visual terms information or data which can be appreciated at a glance rather than through the medium of words which may be less attractive.

What are the key benefits of using Infographics?

  • Infographics are more eye-catching and appealing than text or standard visual images. They can be used by a good web design and development company to create interest and keep viewers on a page
  • They are attention-seeking in a very noisy environment where everyone is clamouring to be seen and people tend to scan pages rather than actually read them
  • Infographics are easily shareable as they usually contain an embedded code with allows an automatic link from the original site to another destination of choice. They are also easy to share on social media
  • Good infographics support SEO strategy and will bring people to the website who are then more likely to share it and spread it around. This can also help with the algorithm which Google uses to rank pages
  • A picture is worth a thousand words – a good infographic can convey information at a glance which may, in text format, need several paragraphs to achieve the same end

Are there certain industries which use infographics more than others?
There are certain industries and genres which tend to favour the use of infographics because they can convey so effectively the right message.  A good example of this is pharmacy web design where sometimes sterile data and statistics can be represented in an engaging and attractive way to catch the eye and efficiently convey a message.

Haarty Hanks is a web design and development company offering a full SEO service with specific specialisms such as internet pharmacy web designContact us and see what we can offer your business.

Posted in Web Design and Development | Tagged , , |

What to Expect from a Professional Web Design Agency

What to Expect from a Professional Web Design Agency
Finding the right web design agency in London can feel like an enormous task. Choosing Haarty Hanks as your professional web development company will be one of the best decisions you ever make.

Web Design Agency London
At Haarty Hanks, we understand the importance of both technology and design aesthetics to make your website stand out from the rest. No matter how complicated your business, service or product, we work creatively to showcase your talent and experience.

Best Website Design
For your innovative product or business, we understand that your website needs to stand out for all the right reasons. We pride ourselves on building a website that reflects your exact business or product, whilst remaining user friendly. Our graphics and design complement your needs whilst the written content is clear and carefully crafted.  Our website development teams work closely with you to ensure that the finished product is exactly what you had in mind, and more.

Website Development
We work with you every step of the way to create a website that both you, and your target audience, will love. In a world reliant on technology, it is important to ensure that the website is mobile friendly, as many people may come across your website whilst browsing on their phone or tablet.

With this in mind, we are pleased to be able to offer responsive web design; ensuring that your website is compatible with a variety of devices and screen sizes. This is particularly important with the popularity of smart phones, tablets and other mobile computing devices. Having a website that adjusts between devices is essential in proving the professionalism of your business.

Web Design Agency
A professional web design agency can help you identify your target audience and develop your online strategy. They should listen to your ideas and offer ideas of their own to help your website shine. Being able to see a portfolio of their websites may help you get a better understanding of how they could bring your website to life. At Haarty Hanks, we believe we provide a web design service that is second to none.

Call us today and choose Haarty Hanks as your web design agency London.

Posted in Web Design and Development | Tagged , , , , , |

The importance of Digital Marketing for business

digital marketing
The great joy of the digital age is the seemingly endless global marketplace which the internet brings to our door but for many businesses of all sizes, the key is how to exploit this.

In the later years of the last century, most marketing was carried out through the medium of print – brochures, leaflets, flyers and advertising in magazines and newspapers.  Those days have largely gone but promoting your business is not quite as simple as launching your own website and expecting people to stumble across it.  The internet is a huge melting pot and to maximise opportunities, businesses need to learn both the art and science of effective digital marketing.

What are Digital Marketing Solutions?
Digital marketing solutions is a descriptive term which encompasses all types of digital marketing implementation. In plain speak, this means choosing the best way for an organisation or business to effectively strategise and maximise the benefits of the internet in order to promote a product, service or cause.

What kind of benefits can digital marketing solution companies offer your business?
The internet offers vast marketing potential to any business but the key thing is knowing how to exploit this, which areas are beneficial for your organisation.  Many businesses will use a dedicated company offering internet marketing solutions in order to implement coherent and effective online marketing solutions.  Like all productive internet marketing solutions, this takes expertise and skill.  Some of the benefits digital marketing solutions companies can bring include:-

  • effective identification and knowledge of your customer share
  • techniques of interacting with your customers to learn more about them in order to improve your product offering
  • the creation of brand loyalty through ongoing engagement with customers to develop an enduring relationship
  • mechanisms and systems to track customer behaviour and understand the response to your marketing initiatives
  • limitless horizons across a global marketplace

Left to their own devices, many businesses will focus on just a small area of internet marketing.  To make the most effective use of what the internet has to offer, a logical and comprehensive marketing strategy is crucial so that initiatives, campaigns and advertising are all part of joined-up thinking.  Each area whether it is social media advertising and posting, website blogging or the use of graphics and video, has its own particular specialism. Online marketing solutions are not things that other organisations use, they are relevant to your business today.

For the best digital marketing solutions, help your business fly with our fully integrated digital marketing implementation services.  See what we can do for you at haartyhanks.com

Posted in Digital Marketing | Tagged , , , |

Top Digital marketing trends of 2019

Digital marketing trends
Anyone involved in the digital marketing solutions world knows this industry is genuinely dynamic. But how to find what’s just a trend and what’s here’s to stay for long? The digital marketing solutions experts from Haarty Hanks have shared the top three trends for successful digital marketing and SEO service.

  1. The Competitive Marketplace of Facebook Advertising
    Gone are the days of Facebook Advertising, where user engagement was a few clicks away. The cost of advertising on Facebook is also increasing. More small businesses and entrepreneurs are utilising Facebook advertising, and bigger companies are becoming savvier at advanced Facebook ad strategies. The competition has become more fierce, so you’ll need to be more strategic about your ads. At initial level, you may have run ads focused on building awareness surrounding your service or product. Create a retargeted ad on Facebook and target those people who clicked through that ‘first awareness’ campaign. And even after running the second content remarketing phase, you can start a third and final ad campaign which focuses specifically on driving traffic to create a conversion ultimately. Three Ad campaign may require more money, but the payoff will be much higher!
  1. Quantity vs Quality of Content
    “How many blogs/articles should I create a month?” and “How long should each blog be?” These questions are super irrelevant now. For 2019, our experts recommend focusing your blogging efforts on truly high-quality long-form content, with each blog containing good graphics and engaging content. Sound like a lot? It is!

    A quality blog which produces tangible SEO results can take anywhere from 40-60 hours. Create a series of blogs that are combined into something larger later. Create a long-form piece first, and then break it down into something that is shared after the long article is published.

  1. Link Building Ain’t Easy
    We can’t deny that link building is challenging, time-consuming, and at times, a little confusing. First and foremost, social link sharing is not a valid form of link building.

    Sharing your content across social media channels only sends minor ranking signals to search engines, so sharing social links is not a replacement for back links. Have your collaborators do you a solid by embedding your link on their websites and prioritizing outreach based on what these collaborators have the highest website authority. You need to create evergreen as well as time-sensitive content on-trend issues for your best link building opportunities.

    Haarty Hanks, UK based web design and development company aim to capture, thrill and awe the digital communications world with our bespoke SEO service and web design solutions. Our belief and passion lie in innovation and a user-centric application of design, thinking that it translates to change for each of our customers with best-suited digital marketing solutions in Hyderabad for their business.

Posted in Digital Marketing, SEO, Social Media Marketing, Web Design and Development | Tagged , , , , , |

Top 5 SEO strategies your competitors are using

5 SEO strategies your competitors are using

With millions of websites trying to get in the Google’ top ranking, SEO is becoming an extremely competitive marketing channel. If you’re looking to rank your website, it could take months of hard work to build a rock solid foundation. Even so, the SEO marketing plan is one of the highly cost-effective and worthwhile digital marketing solutions available, and if your strategies work correctly, you can surpass your competition. The fundamentals of SEO service are followed by almost every business, and there are some unique strategies your competition is likely the following:

  1. Competitive Research

Okay, so your competitors might be doing a bit of competitive research on their own. They might be looking at specific SEO keyword phrases to test the level of competition for each, then choosing the least sought-after terms. You can delve deep into your competitors’ content and SEO strategies. Learn their title tags and metadata. The title tag contains the primary keyword they’re trying to go after. Also, have a look at the type of content they are publishing. How often are they posting? What subjects are they writing about? What kinds of users are responding with comments?

  1. Zagging Content

We use the term ‘zagging content’ to define content that customarily ‘zags’ where other content “zigs.” As a simple example, if your competitors are writing all about fish curries, you can write about fish-n-chips. Both are popular, similar UK-style food items so that the audience base will be the same, but they’re diverse enough to capture distinct segments within the population. Since your fish-n-chips content ‘zags’ against the ‘fish’ of fish curries content, you won’t be directly competing, but you’ll still be capturing quite a similar section of your shared target audience.

  1. Forum Participation

Forum participation is a smart strategy that combines elements of standard backlinking as well as social media marketing. It takes a reasonable amount of time and extra effort to discover and actively participate in forums related to your industry. Not only having SEO content suffice but backlinking matters too. Be a regular contributor to aid your campaign.

  1. Directory Management

Local online directories are becoming highly important for local businesses and eventually, local SEO. Many directories get a massive ranking boost from Google’s Pigeon Update, whereas Google is ranking directory review pages above the individual websites for the businesses they review. For companies that depend on local web traffic, this signifies a new avenue for building web traffic from your search engine results. If a directory page is the first thing your audience will find when looking for your type of company, you need to ensure you have a stronger presence in that particular directory than your competitors.

  1. Video Community Building

Videos are an essential type of content in an SEO plan, but you can do more than just posting videos on your own YouTube Channel. With a great video community building, you can build a strong network of backlinks and mutual support with your vendors as well as partners.

Haarty Hanks is a digital marketing firm comprised of tech pros, creative designers and innovative SEO strategists that plan and execute outstanding brand communications and integrated web solutions. Being a renowned web design and development company, we provide a broad spectrum of top quality services such as web design, web development, branding and mobile solutions.

Posted in Digital Marketing, SEO | Tagged , , , , , , , |