In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with Online Marketing campaign changes, known as the Google Ads Performance Planner. If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC) campaign, …
Read Haarty Hanks’s latest blog post, A Few eCommerce Content Marketing Tips, to skyrocket your eCommerce traffic. Need help? Contact us for digital marketing help.
A Digital Marketing Agency can help take your business to the next level and build your brand. Contact Haarty Hanks for more information on digital marketing.
Why do you need a professional eCommerce website to help your business succeed? Learn more, here are 5 reasons how a great eCommerce website can help your business.
When it comes to business-to-business (B2B) marketing, anyone who has been operating in the B2B space understands the unique B2B challenges when it comes to digital marketing. Unlike marketing to consumers, B2B companies deal with longer sales cycles and smaller target markets. In addition, they must first generate leads to follow up on as opposed …
Build an even stronger digital media strategy by combining efforts into both SEO and PPC ads. Combining SEO (Search Engine Optimization) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …
The SEO vs PPC debate is still raging on. Nevertheless, we are here to tell you that there’s no need to play favorites! They can both play nice together, and the outstanding results will prove it to you. Depending on your current circumstances, one may be more important than another—but both are necessary for success …
User Intent is one of the most important concepts in SEO. Optimizing your digital marketing accordingly should definitely be high on your SEO list. Understanding the relationship between user intent and the ranking of your targeted keywords is essential to understanding the impact that SEO brings to your brands’ digital marketing strategy. Your primary objective …
Digital Marketers face a daunting challenge when it comes to producing PPC ads and SMO Ads (Social Media Optimisation) which not only stand out from the crowd but result in increased sales, a sign of a successful advertising campaign. Psychology plays a large role in advertising, yet its effectiveness is sometimes underestimated. However, we’ve all …
When managing your Website PPC campaigns, your job is to drive the most relevant website traffic at the lowest possible PPC costs. Your website’s job is to take those users and entice them to do whatever it is you want them to do in your PPC campaign—whether that’s submitting a lead form, buying something, or …