When it comes to business-to-business (B2B) marketing, anyone who has been operating in the B2B space understands the unique B2B challenges when it comes to digital marketing. Unlike marketing to consumers, B2B companies deal with longer sales cycles and smaller target markets. In addition, they must first generate leads to follow up on as opposed …
Month: April 2022
Build an even stronger digital media strategy by combining efforts into both SEO and PPC ads. Combining SEO (Search Engine Optimization) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …