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When it comes to business-to-business (B2B) marketing, anyone who has been operating in the B2B space understands the unique B2B challenges when it comes to digital marketing. Unlike marketing to consumers, B2B companies deal with longer sales cycles and smaller target markets. In addition, they must first generate leads to follow up on as opposed …
Build an even stronger digital media strategy by combining efforts into both SEO and PPC ads. Combining SEO (Search Engine Optimization) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …
The SEO vs PPC debate is still raging on. Nevertheless, we are here to tell you that there’s no need to play favorites! They can both play nice together, and the outstanding results will prove it to you. Depending on your current circumstances, one may be more important than another—but both are necessary for success …
User Intent is one of the most important concepts in SEO. Optimizing your digital marketing accordingly should definitely be high on your SEO list. Understanding the relationship between user intent and the ranking of your targeted keywords is essential to understanding the impact that SEO brings to your brands’ digital marketing strategy. Your primary objective …
Digital Marketers face a daunting challenge when it comes to producing PPC ads and SMO Ads (Social Media Optimisation) which not only stand out from the crowd but result in increased sales, a sign of a successful advertising campaign. Psychology plays a large role in advertising, yet its effectiveness is sometimes underestimated. However, we’ve all …
When managing your Website PPC campaigns, your job is to drive the most relevant website traffic at the lowest possible PPC costs. Your website’s job is to take those users and entice them to do whatever it is you want them to do in your PPC campaign—whether that’s submitting a lead form, buying something, or …
Stay on top of the latest digital marketing trends in 2022 to get ahead of competitors, grow your audience and increase conversions. Current trends in digital marketing are reflecting changes to social media that continue to evolve. Platforms go in and out of popularity, tried and true tactics hold on strong, and governmental policies on …