When it comes to designing a new website for your business, there are endless choices that can be confusing and completely overwhelming. The type of website you build today will play a big part in your overall digital marketing strategy today as well as in the future. So, it’s important to be mindful of your …
Ever since people learned how to trade, marketing has been used to grow businesses. Marketing has always been about connecting with your target audience at the right time and place. With the boom of the Internet, now you can connect and establish a global audience easily on the internet through digital marketing. In today’s modern …
Leads and lead generation are the life force of any online business. Lead generation is the gateway to any business’s success, sales, and growth. Without them, companies would have no clients, no sales, and no income. Did you know that about 54% of all businesses will spend around 50% of their marketing budget on lead …
When it comes to digital marketing, website and blog keywords are not the only SEO strategy you need to concentrate on. Your SEO & SOP strategy needs to include a domain name for your business that reflects your business AND is also good for SEO. However, choosing a good domain name for your business is …
If you want to generate more organic SEO traffic to your website while working less, you need SEO SOPs! SOPs (Standard Operating Procedure) make your digital marketing work easier, faster, and more scalable. This is especially true in the case of SEO (Search Engine Optimization), where most of the tasks are repeatable and simple. The …
When developing and designing a website you need to balance several things. On the one hand, there’s the user experience. It goes without saying that the user interface must serve its purpose for the user it’s designed for. However, a highly usable interface is no good if it’s ugly – users won’t want to use …
Sometimes the truth can be a little hard to swallow – especially when it comes to lackluster email marketing campaigns that fall short again and again. However, hiding from the reality of the situation only makes it harder for your brand to get back on the right side of your subscribers. There are many reasons …
YouTube created YouTube Shorts, so the video streaming platform isn’t left behind in providing users with short-form video content, just like Tik Tok and Instagram Reels. YouTube has announced that it will also start monetizing YouTube shorts through a program that shares advertising revenues with the creators of Shorts videos. So, in layman’s terms, creators …
One dilemma that many business owners and digital marketers face is deciding which one of the two powerful digital marketing strategies to use to drive visitors to a website – SEO or SEM. SEO is about optimizing a website to improve rankings in search results while SEM uses PPC or paid advertising to drive visitors …
In recent years, with the onset of the pandemic eCommerce shopping boomed as we were homebound and reliant on online shopping for food and goods. Not only were people shopping, but out-of-work individuals and budding entrepreneurs stuck at home began opening online businesses like crazy. This change dramatically increased the importance of eCommerce Website Development. …