Measuring AI search traffic in GA4 became easier in May 2026, when Google introduced a native AI Assistant channel that automatically identifies recognised chatbot referrals. But it does not tell the whole story. Some AI-driven visits still end up in Direct traffic or ordinary Organic Search. Here is what GA4 can show you, what it …
Month: September 2026
Multi-location local SEO means optimising every healthcare branch as its own local entity, rather than expecting one strong website to carry the whole group. In practice, many groups end up with the head office ranking well while individual branches struggle to get noticed. Here is why that happens and what you can do to give …
AI search visibility for clinics is how consistently a practice gets named when someone asks ChatGPT, Perplexity, Gemini or Google’s AI Overviews for a recommendation, rather than how it ranks on a page of links. Patients increasingly ask “Who’s a good dentist near me” instead of scrolling results, and most UK clinics have no idea …
An llms.txt file is a short, Markdown document placed at a website’s root that gives AI systems a curated shortlist of its most important pages. It works alongside AI crawler control in robots.txt, and most UK businesses still have neither properly set up. Below, we cover what llms.txt does, how it differs from robots.txt, and …