Running a business is tough enough without having to decode the digital marketing maze. SEO, PPC, email campaigns, social media—it’s a lot!
And with agencies popping up everywhere, choosing the right one can feel like finding a needle in a haystack.
In this blog, we’ll walk you through what really matters when you’re trying to hire a digital marketing agency in London that works for you.
Things to Consider Before Choosing a Digital Marketing Agency
Here are the important things you should consider to make the smartest choice for your business:
Define Your Business Goals Before You Choose a Digital Marketing Agency
Let’s start here: What are you actually hoping to achieve? Do you want to boost brand visibility? Generate more leads? Build a stronger social media presence?
Not every digital agency for small business is built the same and that’s okay. The best fit will depend on what you need. If you’re clear about your goals from the start, you’ll be in a much better position to choose a digital marketing agency that can help you reach them.
Pro tip: Look for an agency that builds strategies around your business, not pre-made templates.
Look for Proven Industry Experience & Local Expertise
Experience matters. Especially when it comes with local insight. A digital marketing agency in London may understand the broader UK market, but if your business is based in, say, Wimbledon, then a digital marketing agency in Wimbledon might offer sharper audience insights.
An agency that knows the Wimbledon audience can fine-tune your tone, timing, and targeting to hit closer to home. Ask to see case studies and client stories—they’ll tell you more than just buzzwords ever could.
Evaluate Their Service Offering & Strategy Depth
Digital marketing isn’t one-size-fits-all. So, when you’re ready to hire a digital marketing agency, make sure they offer a wide range of services from SEO and content marketing to social media, web development, and email campaigns.
The best digital marketing agency will customise its services to your business, not the other way around. Whether you’re using Shopify, HubSpot, or Meta Ads, flexibility and integration are important. So, ask the right questions about how they build strategies and how they adapt.
Transparency, Communication & Collaboration are Everything
You want more than a supplier. You want a partner. That means open communication, clear reporting, and being part of the decision-making process.
When you choose a digital marketing agency, go with one that truly listens, not just pitches. Discovery calls and trial projects are great ways to test the waters before committing.
Compare Cultural Fit, Creative Vision & Innovation
Let’s be honest, skills are important, but so is chemistry. Your ideal digital agency for small business should “get” your brand and share your enthusiasm. Do they bring fresh ideas to the table? Do they challenge you (in a good way)?
At Haarty Hanks, we believe creativity, agility, and cross-border collaboration drive real results.
Looking for a Digital Marketing Agency in London? Contact Haarty Hanks!
Choosing the right digital marketing agency doesn’t have to feel overwhelming. At the end of the day, it’s about finding a team that understands your goals, knows your audience, and fits your way of working.
If you’re ready to hire a digital marketing agency in Wimbledon, we’d love to chat. Get in touch with us, we’re here to help you grow in all the right directions.
