If you’ve ever run paid ads (or even just thought about it), you’ve probably asked the same question most business owners do: Google Ads vs Facebook Ads, which one actually gives better ROI?
Both platforms promise results, both can drive traffic, and both can drain your budget if they’re not used the right way.
In this blog, we’ll discuss how Google Ads and Facebook Ads really perform, compare their ROI, conversion potential, and use cases, and help you understand which platform makes the most sense based on your goals, audience, and overall advertising strategy.
What is ROI in Digital Advertising?
ROI in digital advertising isn’t just about cheap clicks. A strong advertising ROI strategy looks at cost per lead, conversion quality, customer lifetime value, and how quickly those results scale. This is where the difference between Google Ads and paid social media advertising really starts to show.
Google Ads is intent-led. Facebook Ads is discovery-led. And that distinction shapes everything from conversion rates to lead quality.
How Do Google Ads Generate ROI?
Google Ads places your business in front of users actively searching for what you offer. These people already have intent, which often leads to faster decisions and stronger lead quality.
When we look at conversion rate Google vs Facebook, Google often wins for service-based businesses, local searches, and high-intent keywords. You’re capturing demand that already exists, rather than trying to create it.
Google Ads works especially well for:
- Local services
- B2B lead generation
- Time-sensitive offers
The ROI here is often more predictable, making it a favourite for businesses that want measurable, bottom-funnel results.
How Do Facebook Ads Generate ROI?
Facebook Ads work well when it comes to audience targeting and brand storytelling. Instead of waiting for someone to search, paid social media advertising puts your brand in front of people based on interests, behaviour, and demographics.
While the conversion rate Google vs Facebook may be lower at first, Facebook Ads often supports longer customer journeys. It’s ideal for awareness, remarketing, and nurturing audiences who aren’t ready to buy yet.
Facebook Ads works best for:
- E-commerce brands
- Lifestyle products
- Brand awareness and retargeting
Here, ROI builds over time rather than instantly.
Google Ads vs Facebook Ads: ROI Comparison
In a direct Google Ads vs Facebook Ads comparison, Google usually delivers higher-intent leads, while Facebook offers broader reach and lower upfront costs. Google is stronger for immediate conversions. Facebook is better for warming audiences and supporting long-term growth.
The most effective brands don’t choose one; they combine both.
Choose the Right Strategy for Your Business with Haarty Hanks
By now, it should be clear that Google Ads vs Facebook Ads isn’t about which platform is better; it’s about which one works best for you. Every business, budget, and audience is different, and that’s why ROI looks different for everyone.
Whether you’re just getting started or looking to scale, having the right strategy in place makes all the difference. If you want expert guidance without the fluff, Haarty Hanks is here to help. Contact us and we’ll help turn paid advertising into a genuine growth channel for you.
Frequently Asked Questions
1. Is Google Ads better than Facebook Ads for ROI?
Neither is universally better. Google Ads tends to deliver higher-intent leads, while Facebook Ads excels at awareness and remarketing. ROI depends on your business goals.
2. What has a higher conversion rate: Google or Facebook?
In most cases, conversion rate Google vs Facebook favours Google due to search intent. However, Facebook supports assisted conversions across longer journeys.
3. Can I use Google Ads and Facebook Ads together?
Yes, and it’s often the best approach. Combining search and paid social media advertising delivers stronger full-funnel results.
4. How do I decide which platform to start with?
If you need immediate leads, start with Google Ads. If you’re building brand awareness or selling visually driven products, Facebook Ads is a strong first step.
5. Why work with a PPC agency in London?
A local PPC agency understands market behaviour, platform nuances, and how to maximise ROI through testing, optimisation, and data-led strategy.
