3 Types of SMM Tools That You Should Get

Social Media Marketing is one of the most critical business processes for every enterprise across industries. With the ever-expanding reach and influence of social media in our daily lives, controlling the trends and engaging people has become a challenging task. Many people ask us about the best social media monitoring tools for their particular businesses. Picking a tool isn’t easy, and we would recommend going through an in-depth review of your marketing needs before spending any money. That being said, we at Haarty Hanks often suggest to customers that there are 3 major types of social media monitoring solution on the market, and although they all crossover in several ways. These three types of SMM tools are as follows –

Research and Data Monitoring Tools
Some of the excellent social media monitoring tools are focused on providing data for analysis, research and planning. They enable you to capture enormous amounts of reliable data to monitor and review industry trends carefully. These tools are quite less feature-rich than some of the more mainstream SMM tools but claim more reliable data, detailed sources and longer retained history. Examples include Linkfluence, Nielsen Buzzmetrics, and Brandwatch.

Monitoring and Reporting Tools
Many of the top favourite monitoring tools are concentrated on real-time monitoring of social media, primarily for marketing or PR purposes, so they tend to provide enhanced and user-friendly features for tracking conversations and producing final reports. Many are also starting to offer client engagement and social CRM features.  The downside is, these tools often don’t tend to retain a long history of valuable data and are sometimes criticised for the quality of their data and the available range of sources. Examples include Meltwater Buzz, Radian6, and Synthesio.

Monitoring and Engagement Tool
Some monitoring tools are essentially focused on engagement – i.e. enabling your PR Execs, Community Manager, or Customer Services team to listen and respond to social media problems in real-time. With a great emphasis on the dashboard and standard team-working features, these solutions don’t offer the varied range of sources or quality of data as Research or Reporting tools, but they do offer a user-friendly way of engaging on the leading networks like Facebook, Twitter, LinkedIn and YouTube. Examples include MarketMeSuite, HootSuite, and Conversocial.

Haarty Hanks is one of the leading digital marketing firm based in the UK. We now also have an office in Mumbai, India. Over the years we have catered to a broad spectrum of businesses across industries to strengthen their digital footprint with premium-quality services. We offer reliable, base in class and surprisingly affordable digital marketing services such as web development, mobile app development, SEO, SMO, SMM and more.

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5 Must-know SEO Tips To Improve Your Website’s Rankings

Search engine optimisation is the process of improving the ranking of a website on a search engine to get more organic traffic. Google has now started penalising sites using unethical tactics to boost their search engine rankings. SEO is a simple process and provides valuable results for a long time. Once your site starts ranking well in search results, you will get a steady stream of business leads at relatively low costs. Here are the essential SEO tips that will help you to improve your website rankings –

1. Write Great Content:
Write better content and establish your thought leadership in your domain. Your clients must consider you knowledgeable and an industry leader who knows about the industry very well. Google wants what it’s users also want, i.e. the best search results. Websites that offer original & fresh content and engages users will always outpace others on search engines. Writing relevant and engaging content will not only attract users but also build your trustworthiness in the market. Being a trusted resource for relative information, end-users will be more likely to purchase your services.

2. Social Media:
Don’t ignore the social media powerhouse. Social media is a great platform to promote your website or blog. As you share compelling and engaging content with your clients on social media, they will like, comment and share it. This will be noted by Google which will eventually rank your website higher on its search engine. Social media has now become an essential SEO tool and is being used quite efficiently by businesses to gain more traffic to their websites and generate more business leads.

3. Optimise your Keywords:
Choosing the right keywords to target is an essential component of your SEO strategy. Use keyword research tools such as ‘Google Adwords’ to find out how a person searches for your products or services. Find out which keywords are driving the traffic to your website. Select the best keywords and include them in your website content. But do not clutter your content with more than 2-3 keywords for a single page or an article.

4. Title, Meta-tags, Meta-Description, Images:
These are some of the most vital components for on-page optimisation. Use a relevant title for every page of your website. The title and Meta tags should describe what your page wants to say. Your description explains your page data and should be engaging enough to create users’ interest.

5. Monitor Performance:
Use efficient tracking tools such as Google Analytics to see how users are interacting with your site. Which pages are drawing the highest number of visitors? What are pages offering the highest conversion rates? Make regular changes to your website by these parameters.

Haarty Hanks is a global digital marketing agency in Mumbai offering 360-degree digital marketing solutions, delivering measurable results across various marketing initiatives from e-commerce and SEO, SMM to creative campaigns. Our team of strategic thinkers, content creators, and innovative techies are fully integrated into the modern innovations and technology, to offer you the best services in Mumbai.

To get in touch with us, click here

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Five Essential Web Design Tips for a Professional Website

We all want to have a wonderfully designed website, and yet, it’s surprisingly challenging. So what is it that great web designers know that the rest of us don’t? The key to great web design is quite simple. You’ve got to learn the universal rules of good web design and follow them, all the time. Let’s check some of these rules now.

1. Learn the fundamental rules of type design
The key to good web design is remembering that the web is just a bunch of text. There are a few golden rules for website designing that all websites should follow:

For headlines:

Make them bold and easy to scan

San serif typefaces are simply excellent for headlines on the website because they are stark and convenient to read at larger sizes.

For body text, you want to maximise legibility:

For lots of text to put in the website opt for a serif typeface

The lines should never be much longer than 50-60 characters.

2. Pick a solid typeface, and maybe one with a touch of playfulness.
Now, don’t get us wrong, everybody loves Helvetica as much as the next designer. When it comes to choosing a font-face you want to pick something super easy to read and maybe something a little, you know, like whimsical. Some other good choices are Montserrat and Merriweather Sans and Proxima Nova.

3. Pick a three-colour palette & then stick to it!
When it comes to selecting a colour palette, the key is to choose it and stick to it. Consistency with the colours is everything when it comes to creating a cohesive colour palette for your website. Neutral palettes that boldly use a strong accent colour.

4. Make sure your images are of the right size.
Remember, the web is pixel based. So if your image isn’t large enough in size it’s going to look blurred. When you are looking for pictures on Google, make sure to get the proper size. If the image is too small in size, don’t use it!

5. When in doubt, give it space.
Make sure your content has some breathing room; give it right margins will help with lucidity and focus. In particular, it’s necessary to avoid overwhelming users with walls of text. Considering using 3D icons or images as alternative ways to communicate your message.

Haarty Hanks in Mumbai is a digital agency that takes pride in creating success stories for a broad spectrum of businesses across industries. Driven by understanding your challenge; zealous about data; inspired by user insight, we are one of the top digital marketing agency in India. Our e-commerce solutions, SEO & marketing and mobile solutions are innovative, reliable and cost-efficient.

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3 Must-Do’s for Effective Social Media Marketing

A lot of companies makes many mistakes while doing social media marketing. They strive to have a social media presence, but what that requires isn’t always spelt out correctly. Social media marketing should be efficient and cost-efficient, and when done correctly, it can help scale enterprises of all sizes. To help you execute a robust social media marketing campaign, here is the list of must-dos for effective social media marketing.

  1. Dedicate time to learn how the social media works.
    There are many social media marketing tips available on the internet, from free content on websites to paid courses. It’s not very complex if you take some time to educate yourself and to learn how social media marketing works for your particular business. Different businesses will have to alter their marketing strategies slightly to capture the attention of the target audience. In the beginning, consume as much content and free resources as you can then focus on your specific goals and objectives.
  1. Listen to your consumers.
    The only way you to know what your consumer need is by listening to them. It’s essential that you use your social media platforms as an extension of your customer service. More clients are going to voice their opinion on social media than via email or over the phone. When you closely listen to your audience, you open the door to other better possibilities as well. For instance, learn to listen to your audience; it can provide you with relevant information.
  1. Use automation for consistency.
    There is smart automation, and then there is ineffective automation when it comes to the social media marketing. You don’t want to blast out promotional offers all day long, that’s the quickest way to lose all of your followers. Use social media platform as a way to communicate with your audience and offer them valuable information. When you do that, you generate happy brand supporters you can eventually convert into leads. If you have a full-time social media staff, make sure they are consistent and push out relevant content on social media. There are many pieces of automation software, such as HootSuite, that offer a free plan that can considerably increase your efficiency. If you schedule your social media posts in advance, it gives you more time to dedicate to replying and engaging with your followers on social media.

Haarty Hanks in Mumbai is everything you’d expect from a leading and efficient digital marketing agency. Since our inception, we have proficiently catered to a wide variety of businesses in India and the UK across industries. Our team of diligent experts is accountable, flexible and personable. We deliver scale and reach for global brands from our network of offices in the UK and India.

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Top 5 Advantages of using Social Media for your Business

Imagine spending as little as 6 hours a week to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! A significant number of marketers claimed that social media generated extensive exposure for their business and brand, and that’s only one of its many advantages. Social networks are now a valuable part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that the social media marketing is a crucial element for success in marketing and many marketers realise the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are useful. Social media channels have become a huge part of our personal lives, but it is also a useful tool for small businesses looking to enhance their customer service and increase sales. Here are five ways social media can prove beneficial your business.

  1. Social media presents the opportunity to interact more closely with new and returning consumers, improving the likelihood of repeat business. Giving a positive service to current customers encourages them to recommend your company to their friends and online connections; further growing your customer base.
  2. The fast-paced nature of social media allows your business to receive instant feedback from customers across platforms to develop a robust business image and better reputation while helping you to improve quality of your products and services to suit the needs of your target audience.
  3. The variety of platforms available makes reaching a broad audience much easier; including people who are directly involved in your market and most likely to buy your products or services. Sharing content specific to your brand and what your target audience is interested in will make your posts more efficient and increase engagement.
  4. Brand awareness is an essential factor in the success of a business which social media can help to increase. Make your company a well-known name in your market through improving your social media presence and activity.
  5. Regularly posting content on social media with links to your website will certainly optimise online traffic and enhance your search ranking. Directing potential consumers towards your site may encourage engagement and increase product sales.

At Haarty Hanks, we have years of experience navigating the evolving modern digital landscape and delivering quality digital marketing services in India. We have a running history of delivering successful business outcomes for customers from diverse industry verticals. We owe this success to our motto of ‘Digital Excellence.’ Our culture of going above and beyond helps us to deliver better results in graphic design, web development, e-commerce, social media marketing, mobile apps, mobile websites, responsive development, Google Adwords, sales & marketing consultancy and search engine optimisation (SEO).

To connect with us, click here – http://www.haartyhanks.com/contact-us.html

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5 Must Know SEO Tips to Boost Your Online Presence

There’s no denying that SEO marketing is necessary to your business’ success. However, there’s no foolproof method that you can follow, no textbook that lays it all out. Every business is diverse, and so they need to take a slightly modified approach. However, there are five essential tips that every business can use to improve their SEO. Follow these must-know SEO tips to get the most out of your digital marketing.

Have a Plan in Place
Many businesses jump right into SEO marketing without having a plan. Unplanned SEO strategy is a major reason behind the failure of many businesses when they try it online. They don’t see any solid results, and they wonder where they are going wrong? So, planning is the first step. Decide first, are you looking to increase sales, or increase awareness? If you’re looking to increase sales, what’s your target number? Lay out your marketing campaign goals.

Use Qualified Editors
You may have many ideas about how you’re going to market to your audience, but can you write all that engaging content? SEO marketing, nowadays, can often be a full-time job. You can be better off hiring an experienced and qualified editor to work with you. You can hire a freelance editor online, and have them write and edit quality content.

Know How to Use Your Keywords
It is no brainer that, keywords are significant to your copy. These days, Google has become smarter. They desire to point users towards the most relevant and interesting content, not just a page that’s used relevant keywords the most times.

SEO Tips Keywords
You should think more about how you utilise relevant keywords in your content. You still need to use them, but be more sparing. Make sure they make sense within the content and spread them out. Also, make sure you’re using them on all the pages on your site, too. Finally, try using hyperlinks. They point that you have done your research and that you’re a worthy site.

Easy Word Count: This tool will offer you an accurate word count of your text, so you know whether you’re making posts short or too long.
HootSuite: This is a one-stop solution where you can post to all of your accounts without a hassle. It’ll also measure your web analytics, so you can understand how you can develop your SEO strategy.

We at Haarty hanks offer premium quality SEO. We make your website is easily available to visitors on several search engines like Google, Yahoo, Bing etc. Our SEO techniques generate organic and natural traffic to your web page. A highly optimised website gets good traffic which can lead to proactive conversions.

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Did You Know the Seven Different Types of Digital Marketing?

Digital marketing has changed the scenario of business strategy. Whether you wish to make a sale, create brand awareness or offer a robust customer support, digital marketing tools make the process more swift and efficient. In this blog, we will briefly discuss seven different digital marketing tools and techniques.

Search Engine Optimization
Search engine optimisation is popularly known as SEO. It is the process of getting audience traffic from the free, organic, natural or editorial search results on search engines. By understanding how top search engines rank websites, one can optimise a website to maximise its chances of ranking well for the relevant searches. However, search engine algorithms are dynamic, and they change time to time, making it necessary for online businesses to stay updated with best practices to maintain high rankings for related keywords.

Search Engine Marketing (SEM) & Pay-Per-Click Advertising (PPC)
SEM or Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. Google AdWords is by major standards the most popular paid search platform used by search marketers, followed by Bing Ads. Beyond that, there are many other PPC platforms as well as PPC advertising options on the major social networks.

Content Marketing
Content marketing is a strategic approach to business marketing which is centred on creating and distributing valuable and relevant content consistently. This content helps to attract and retain a defined audience and, ultimately, to drive profitable customer action. Content marketing is the continuous process that concentrates on communicating with your customers without always selling. The content marketing strategies to educate the consumer while offering consistent, valuable information to buyers who, in turn, reward us with their purchase and loyalty.

Social Media Marketing (SMM)
Social media marketing is an excellent way for businesses to fulfil their objectives regarding building brand equity, enhancing customer service, reaching potential customers and collecting customer feedback. If companies can create social media content that offers value to others, they can successfully connect with customers.

Affiliate Marketing
In affiliate marketing, you can earn a commission by promoting other company’s products on your blog or website. You get a product/brand you like, promote it to your audience, and earn a piece of the profit for every sale that you make.

Email Marketing
Email marketing has long been a pillar for any business venturing to make sales via the internet. It provides direct contact with the customers and allows you to drive prospective customers to your website. In a few simple steps, you can give exciting news, updates, reminders, etc. to your customers in a matter of minutes.

UK-based Haarty Hanks (www.haartyhanks.com/) is an innovative digital marketing agency which is well-known among domestic and international businesses. We offer a grand platform and provide robust digital solutions and creative strategies which comprise all the above mentioned digital marketing tools.

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How to boost your online presence Effectively?

Setting up an online presence and getting noticed is the primary goal of every business. Whether it is a small scale startup or a big corporation, online presence matters to increase customer base and brand identity. When your target audience notices your company and what you offer, a loyal following and patronage start building. For the importance of being noticed, so many new strategies have been developed to make this happen. One of the most popular and efficient strategies is Search Engine Optimization (SEO). We all know that SEO helps to boost the visibility of your business website on the major search engines including Google, Yahoo and Bing. Below are other top methods available to increase your online presence.

  • Create Shareable Content
    When you create content which your target audience will love to share, it expands your reach. But first, many factors will make your content shareable. One of them is to create valuable content that solves your target audience’s issues. People are searching for solutions to their queries all the time, so an accurate content that solves their problem will be shared. Content which is easily digestible is more likely to being shared. So content in the form of videos or images like info graphics, are ideal forms of content that makes it easy to digest important information.
  • Partner with Businesses that have a Robust Online Presence
    If you want to boost online presence of your business, then one of the best ways to do this is to work with companies who have a stronger online presence. This is just like joining an online mastermind group. You can get creative with this. This strategy works when you and the other companies have the same target audience but offer complementary products or services. Such a partnership will help people to know about you and your business. Strategically mentioning your website will make those interested in your business visit your site.
  • Use Social Media
    There are a huge number of people who use social media every day. For a business, they are potential customers. If you want to get noticed on social media, you need to ensure that you make valuable posts on various social media platforms where your target audience usually hangs out. Consistency is the key. Apart from posting targeted content on a daily basis, you must also engage with your audience, create an interactive platform or page for conversations, suggestions and complaints. This will make it possible for you to build a robust relationship with your target audience.
  • Build a Community
    Online communities like the Facebook groups are an excellent way to boost your visibility online. When you work towards building an online community, more and more people will know about you. Work on social media campaigning to direct your target audience towards your product and boost brand identity. Try to reach out to people and encourage them to join your community. A ready audience with whom you can share your content, products and services will help to build a brand. One major key to build a vibrant community is engaging the targeted audience in worthwhile activities and content relevant to them, not to your business.
  • Optimise your Content
    Most small businesses that run a website today don’t have sufficient knowledge about content optimisation and overall visibility online. In the vast sea of websites, from e-commerce, media and informational websites to wikis and blogs, most site owners use a simple approach to search engine optimisation. The SEO campaigns help to boost the ranking, in turn, the online presence of your website.

To boost your presence online, subscribe to our services today.

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Google Plus Introduce Custom URL Feature

If you visit a page on Facebook or Twitter the URL will contain that person’s name, however if you look up a person on Google+ instead of their name you will be greeted with a group of letters and numbers that represent that person or company. However this is slowly changing as Google is introducing ‘Vanity URLs’.

Google first started testing custom URLs back in the middle of August 2012. About a week later, the company started notifying individuals and brands with verified accounts, but then it largely stopped expanding the feature. Now that’s finally changing.


If your profile meets the following criteria, Google+ will let you claim a custom URL:

  • Has a profile photo, and
  • Has at least 10 followers, and
  • Has an account that’s at least 30 days old.

That should cover most active Google+ profiles. Users will be notified on the profile page when it’s their turn to set a custom URL, which should happen sometime this week. By setting up a custom URL, your profile’s address will no longer have the string of numbers after the slash. Instead, it’ll be ‘+yournameorbrandname’ in the address.

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Microsoft’s fight for Survival in the Mobile Space

One of the most enticing “what-ifs” of recent years has come true: Microsoft has purchased Nokia’s devices and services unit, bringing the Lumia lineup under the Redmond roof. The move unites Windows Phone 8 with its biggest hardware supporter, giving the company the integrated mobile offering it’s been looking for with Surface and other devices. When the deal closes in the first quarter of 2014, Microsoft will pay €3.79 billion for Nokia’s business, plus another €1.65 billion to license its portfolio of patents. (The €5.44-billion total is considerably less than Microsoft paid for Skype in 2011.)

BlackBerry and Nokia were once leaders in the Smartphone market but their fortunes changed dramatically after the launch of Apple’s iPhone in mid 2007.

Both companies made the mistake of believing that it would be hard for Apple or Google, newcomers, to unseat them from their dominant market position. History tells a different tale.

Apple’s iOS and Google’s Android together account for more than 90 per cent of the global smartphone market and the question has now turned to whether there is still any room at all for a third operating system.

Nokia had tried to press the “reset” button and recapture some of their lost market momentum with a new operating system – Nokia chose Microsoft’s Windows Phone OS.

Unfortunately, the “reset” also meant starting from scratch in building a vibrant mobile app market to support their new operating systems and introducing existing customers to entirely new formats and experiences.

Even with Microsoft’s deep pockets, that has proved to be a tough challenge.

Lumia sales did finally propel Windows Phone past BB10 to become the third-largest operating system in the first quarter, with a global market share of 3.2 per cent, according to IDC.

So what does Microsoft need for survival in the mobile space?

In terms of hardware and design, there’s not much that Microsoft can actually do. Of course, it can build its own designs. Microsoft is counting on its hardware partners to address the larger market. The issue is that right now, partners believe that they can differentiate more with Android. For instance, most of them change Android’s user-interface (UI) elements or try adding services that people often don’t care about. They all end up spending significant resources in software design, which don’t produce a valuable return. Yet, if the partners believe that they stand a better chance of success with Android, they will use their best hardware for Android designs. Finally, Microsoft does not support enough hardware platforms: only the Snapdragon S4 is currently supported, so powerful chips like the Samsung Exynos 5 Octa or NVIDIA Tegra 4 are currently left out of Windows hardware. Microsoft should make it that every Android designs could also run Windows Phone. We would love to have a Galaxy Note 2 for Windows 8 handset. Microsoft’s best move was to unify its code base and APIs for Windows 8 and Windows Phone 8. Peter Klein means that Microsoft is playing the long game, and that there is no quick fix. Microsoft needs to fight for every percent of market share, and it has to do so by adding value for its customers, without alienating its partners. Of course, other companies have different strategies to do that, but Microsoft is… well, Microsoft, so it has to find a solution that works for itself. Microsoft can still take a number of tweaks to significantly improve its position in the market.

But in an industry driven by scale, Nokia/Microsoft’s market share is still too small to ensure long-term survival.

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