Real Estate Online Marketing; What Are The Best Approaches?

Real Estate Online Marketing

The marketing landscape has seen a paradigm shift in recent times affecting how different businesses operate. This is no different for Real Estate businesses. Traditional marketing techniques are no longer enough as most people have become digitized and have even moved their search online. This has made it important for Real Estate businesses to come up with marketing ideas that makes them accessible to their clients easily.

Digital marketing services for real estate are inclusive of approaches such as SEO, social media, paid to advertise among others.

a) Search Engine Optimization

Majority of homeowners and sellers are big on searching for homes online. It is therefore important for businesses to ensure that they have their SEO services for real estate figured out. SEO involves ensuring that your site is optimized for things like keywords, providing relevant content, ensuring that links on your site are not dead ends, the site is mobile friendly and even having great load times on your site. These are just a couple ways that you can have your site optimized.

b) Paid Advertising

This is one of the best ways to reach out to market a real estate business online. This marketing approach allows a business to have control over things such as keywords, ad texts, pages to drive traffic to and much more. With this, it is easy to target clients that can convert into sales.

c) Display advertising

This is also a great approach for online Marketing for real estate. It involves capturing the attention of potential clients visually with different displays. Businesses should work with targeted sites where potential clients spend the majority of their time. It enables people to make a mental note of the services offered.

d) Social media platforms

Majority of the population is online and signed up to at least one social media platform, this could be Twitter, Facebook or even professional sites such as LinkedIn. Such platforms can be utilized to effectively reach to potential clients in the real estate niche. The power of these platforms cannot be ignored, both organic and paid advertising can be done.

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Digital Marketing; What an Online Pharmacy Needs To Do

Digital Marketing; What an Online Pharmacy Needs To Do

The present and the future of businesses are online. Technology has made it easier for businesses to reach their client base. It has become a very important aspect for businesses to keep up with these new trends or end up being phased out. Online pharmacies are not to be left behind in this new wave. With that, it has become important for online pharmacies to come up with marketing techniques that would ensure they are on top of the food chain in digital marketing.

Some of the pharmacy marketing ideas that online pharmacies can take up include:

a) Building a Subscription list

This has become very important for businesses and in order to thrive, this is one marketing idea that all businesses should keep up with. Having a site where people can subscribe to the services an online pharmacy is offering is a great way to get started. Pharmacies can also invest in applications such as Mail Chimp where they are be able to gather emails from potential clients. With this information, it is easy for them to send emails marketing their products to their clients as often as they wish.

b) Leveraging on the social media platforms

Social media has become an essential part of everyday life providing people and businesses a means to keep connected. For online pharmacies, this is another digital marketing service they could tap into; with platforms such as Facebook, Twitter, Whatsapp, and many more platforms, it has become easier for business to market their services both organically and through paid advertising.

c) SEO Services for Pharmacy

Search Engine Optimisation is of paramount importance to any business online. As an online pharmacy, you should ensure that your business is well optimised through keywords used so that it can be easier for clients to find you on a given search online.  Great SEO increases the business’s visibility and draws traffic to the business.

d) Google Adwords

This has become a very effective marketing strategy for businesses. Online pharmacies should consider this paid advertising service from Google as it allows them to get their clickable adverts on a Google search. This means that they are able to get more access to potential clients and market their services seamlessly.

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Improving Your Sales with Search Marketing

Improving Your Sales with Search Marketing

So, you already have a website and you are wondering why your sales have not increased since it launched. You must have heard of search engine optimization (SEO). In case you haven’t, it is a technique used in making websites more visible online.

To sell more, you need more customers and to get more customers, you need to ensure your website is seen by prospects. If you are gathering a low sale from your website, there is a high probability that your website traffic is low.

The SEO Service offered by Haarty Hanks Digital Marketing agency is to help business owners like you maximize the potential of their website.

How SEO Marketing Can Help You Make More Profit

More than 90 percent of UK citizens use the internet for one purpose or the other, and one of the most frequented places is the search engines like Google and Bing. Using an SEO service helps your website rank high in the search results related to your product or service.

Increased Visitors

The more sales generated on your website is dependent on the number of people that gets to see your product. Our SEO Service will enhance your visibility when people search keywords related to your business. The optimized title and meta-description will be tempting they can’t afford not to click.

More Pageviews

Having a lot of people visiting your website is not enough. It is good to have them check out different products on your website. Our team will also help you achieve that.

Free Adverts

When your site ranks high on search engines, the probability of other sites referencing you significantly increases, earning you many backlinks. Backlinks are like free adverts.

More Sales

With more visitors and pageviews comes more sales and thus increased Return on Investment (ROI).

Why You Should Choose a Reputable SEO Service Company

Reputable SEO Service company like Haarty Hanks brings to the table experience working in different fields related to enhancing websites profitability.

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Web Design and Development Company

Web Design and Development Company

Today, one of the basic requirements of any business is booking a space on the internet. The only way to do this is by having your own website, and concluding on owning your own website goes beyond just buying a domain and hosting service.

A website is not a dumping ground, it promotes your business, it is your sales person to people you may never see. A view of your website can be used to evaluate thousands of things about you the business owner ― and we know you will like a positive impression.

The most advisable step in creating a fantastic website for your business is, of course, getting a web design and development company ― but that is not all. Choosing a company with a proficient team of experts on all a website requires is more important.

We at Haarty Hanks Digital Marketing Solutions ensures all your website needs to help improve your business profitability is well taken care of.

Before creating a website, your business brand value, goals, and how the company is planning to offer satisfaction to customers need to be first addressed. With our digital strategists, all this could be no problem.

The next step will be your budget for the website. Our proficient account specialist will help you break down your dream website cost into a better and affordable budget with all the required features that will help your business grow.

Other members of our web design and development company team include but not limited to information architect that help decide the best layout for your website based on the purpose; SEO specialist that will ensure your website is well ranked on popular search engines by ensuring the use of the best URL format; user interface designer who will make sure the correct font, style and color is used in your website design; and finally, the web programmer that writes the code for your website designer using all the information provided by the other team members.

Our web design and development company guarantees you the best website you can ever imagine.

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Five essential SEM tips to get to boost your ranking

There are several ways, including a certain level of advertising, that can get your website to the top of Google ranking by simply using a relevant keyword. SEM is a well-established marketing tool which helps to promote your website by making it more visible for the people who are researching.

Here are the five essential SEM tips to be followed.

Keyword Research
This is one of the basics of SEM. It is vital to know who your buyer is and why they would want to purchase your product or hire your services. Think in regard to that, what would they seek on Google for your site to be the number one choice when exploring the keywords.

Choose RankBrain
RankBrain is a necessary tool used by Google that is designed to answer up to 15% of unknown or new queries typed into Google search on a daily basis. By creating content which answers further questions on your website, which is relevant to your potential clients, RankBrain puts your site at the top of generated Google searches.

Choose links from trustworthy and relevant sources
Be sure to choose relationships that are in line with the content of your website and are generated from renowned sites. It is also required to have them placed in the correct locations. To build a real relationship between you and potential clients.

Optimise presence of your website
It is essential to sort out your SEO locally. Visible client reviews will promote your site to be safe. Choose the relevant keywords and use them to optimise your website content.

Protect your code
Build a website which makes use of the most modern technologies and is designed to work harmoniously with the search engines. Choose Cascading Style Sheets for excellent results.

Haarty Hanks is specialised in 360-degree consumer experiences across digital product modification, technology transformation and next-gen marketing style. No matter the domain, device, goals or technology platform, we’re driven to enhance the client relationship with technology by inventing and building close connections between businesses and their clients. Based in London, Haarty Hanks is the answer to your current digital business challenges.

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5 Tips for Finding The Best Keywords for Your Blog Posts

Getting started writing compelling content to publish on your blog might seem like a challenging task, but with your industry’s insider knowledge you can quickly explain to customers many things. Here are the five essential tips we use when creating a big blog post:

Tip 1. Point-to-point content is good
By focusing on narrowly targeted keywords rather than the more generic and competitive ones, you enhance the possibility of raking your posts highly in the search engines. Consider also the commercial intent of keywords, where people are specifically looking for a particular niche, or they are trying to search for things in general. People who are searching ‘in general’ are in their research phase.

Tip 2. Use Your Keywords in the Post Title
Titles have considerable relevance in Search Engine Optimization (SEO), so including your keywords in your title will help boost your Google ranking, as well as show your readers clearly what your post is all about.

Tip 3. Use The Right Keyword Density
With the rise of semantic search, the days of stuffing your blog post with full of keywords are finally over. Of course, you’ll still want to ensure your keywords are used throughout, but you should also be natural with your language and include variations and related phrases. Doing this will help Google to have a broader understanding of what your blog is about.

Tip 4. Use Internal Linking
Whenever a blog is shared on social media, the people will be landing on your website via that post. If they fall on that blog post page, how do you plan to turn them into a client, or get them to stay and have a look around your site? Call to action (CTA), internal links in the posts, and other relevant blog posts links in the page are crucial to holding the reader on your website to read and learn more about your business.

Tip 5. Use Image ‘Alt’ Tags
Image ‘alt’ tags are used to tell ‘what picture is all about?’ to the search engines and accessibility software. It’s SEO best practice to optimize your image alt tags by addressing descriptions of what is shown in every picture, using your keywords wherever possible.

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Essential Tips For Social Media Optimization

Social Media Optimization is an essential factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. Here are some clever suggestions on how to make the most of your SMO efforts.

 

Integrate Social into your Website
Social sharing tools should be integrated into your website architecture. Add direct web links to your social media channels from your website and your social profiles back to your original website. You can also add sharing buttons for social media to single blog posts. Links on social media are usually considered higher-quality links because social sites have a great web authority. Even if your Facebook page is a brand new, it’s likely to rank well in the SERP’s because of the high authority of Facebook.

The Best Keywords for Your Blog Posts

Consistency is Key to SMO
Creating your social profile seems like a simple task, yet it’s one of the basic areas where many businesses tend to fall short. Fill out your social media profile data to 100%. Search engines usually tend to prefer only those profiles with full information available and such social media profiles also create a more professional cohesive experience for other users in your network.

Align SEO keywords and Social Media
To maximise exposure of your social media profiles, use only those keywords which support to boost your digital existence. Structure your keywords and target critical phrases into your social profiles in a natural, non-spammy form. If you can efficiently use your keyword or phrase in your profile or webpage name, it will help it to rank better in keyword searches.

Use Keywords in Your Posts
Keywords are quite essential for your blog content, website, and the ad campaigns, so it should not come as a surprise that keywords matter with your everyday social content, too. This also helps maintain the relevance of your content to your target audience.

Be Social on Social Media
Social signals are a major factor in SEO because of search engines. Retrospect and find ‘How often you’re posting? ‘How many people interact with you?’ and if there is an availability of social sharing elements to website visitors. Be social on these channels by participating in conversations, following your client base, and sharing helpful content.

Haarty Hanks is a leading, full-service digital marketing agency based in Mumbai. We craft solutions to our customer’ sales enablement and branding needs. At Haarty Hanks, our 360-degree approach couples modern technology with inventive thinking, resulting in highly improved sales efficiency and an impactful digital presence. We are specialised in mobile solutions, e-commerce solutions, and SEO and marketing solutions.

To know more about our services, click here

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How to Boost Your Twitter Marketing to Success?

Are you looking for fresh ideas to develop your Twitter marketing?  Now is not the time to let your Twitter marketing go outdated. Twitter has already developed more in the last 9 months than in the last 5 years, and this uphill trend is expected to continue further. How does Twitter fit into your social media marketing? Here are top Twitter marketing tips.

1. Share valuable content in your voice
Do your knowledge and experience to craft your content tweets, promotional tweets and @replies all with a seamless style that matches your persona and brand. Ideally, you need people to read your tweets and feel naturally compelled to retweet and click on your links.

2. Use keywords in your tweets
Keywords always have been and will continue to be highly relevant and driving force for web content. Keywords are the backbone of your marketing content. So, make a list of valid and related keywords which represent your industry and business well. Use these crucial words as you compose your 140-character tweets. Always favour quality over quantity of your content to make every character, and tweet counts a lot!

3. Share links to useful content
Sharing links to valuable content is, statistically speaking, more powerful at growing and retaining followers than having a conversation with them. That’s not to say that online discussions aren’t helpful to the marketers, but if you want to develop your fan base, you need to share more valuable and informative links than your @replies.

4. Use search features to discover your clients’ needs
To watch conversation about a problem that can be solved by you, use the search feature in a Twitter tool such as HootSuite. It will provide you insight into what is on your prospects’ minds and offer an open door for you to help them. Provide a link to a great video or article that answers their question to initiate productive dialogue and improve customer relationship.

5. Cultivate relationships
When someone tweets about your posts or retweets pay the close attention. Never take people for granted when you are building a business. Begin by thanking them for their tweet. Review the tweets by your loyal client’s for at least 5 minutes, every day. Jump into informative conversations, retweet items your community would acknowledge and thank people for sharing excellent things.

Haarty Hanks is a creative, full service, custom design and digital marketing agency based in London and it has a branch also located in Mumbai. We take huge pride in helping our customers to bridge the gap between the core elements of design and the immense power of development. We specialise in branding, web design and development, graphic design, and social media marketing. Since our inception, we have built many brands and experiences, publications, designed products, custom marketing materials, and developed a wide variety of websites.

To build/improve your brand image, click here

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3 Types of SMM Tools That You Should Get

Social Media Marketing is one of the most critical business processes for every enterprise across industries. With the ever-expanding reach and influence of social media in our daily lives, controlling the trends and engaging people has become a challenging task. Many people ask us about the best social media monitoring tools for their particular businesses. Picking a tool isn’t easy, and we would recommend going through an in-depth review of your marketing needs before spending any money. That being said, we at Haarty Hanks often suggest to customers that there are 3 major types of social media monitoring solution on the market, and although they all crossover in several ways. These three types of SMM tools are as follows –

Research and Data Monitoring Tools
Some of the excellent social media monitoring tools are focused on providing data for analysis, research and planning. They enable you to capture enormous amounts of reliable data to monitor and review industry trends carefully. These tools are quite less feature-rich than some of the more mainstream SMM tools but claim more reliable data, detailed sources and longer retained history. Examples include Linkfluence, Nielsen Buzzmetrics, and Brandwatch.

Monitoring and Reporting Tools
Many of the top favourite monitoring tools are concentrated on real-time monitoring of social media, primarily for marketing or PR purposes, so they tend to provide enhanced and user-friendly features for tracking conversations and producing final reports. Many are also starting to offer client engagement and social CRM features.  The downside is, these tools often don’t tend to retain a long history of valuable data and are sometimes criticised for the quality of their data and the available range of sources. Examples include Meltwater Buzz, Radian6, and Synthesio.

Monitoring and Engagement Tool
Some monitoring tools are essentially focused on engagement – i.e. enabling your PR Execs, Community Manager, or Customer Services team to listen and respond to social media problems in real-time. With a great emphasis on the dashboard and standard team-working features, these solutions don’t offer the varied range of sources or quality of data as Research or Reporting tools, but they do offer a user-friendly way of engaging on the leading networks like Facebook, Twitter, LinkedIn and YouTube. Examples include MarketMeSuite, HootSuite, and Conversocial.

Haarty Hanks is one of the leading digital marketing firm based in the UK. We now also have an office in Mumbai, India. Over the years we have catered to a broad spectrum of businesses across industries to strengthen their digital footprint with premium-quality services. We offer reliable, base in class and surprisingly affordable digital marketing services such as web development, mobile app development, SEO, SMO, SMM and more.

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5 Must-know SEO Tips To Improve Your Website’s Rankings

Search engine optimisation is the process of improving the ranking of a website on a search engine to get more organic traffic. Google has now started penalising sites using unethical tactics to boost their search engine rankings. SEO is a simple process and provides valuable results for a long time. Once your site starts ranking well in search results, you will get a steady stream of business leads at relatively low costs. Here are the essential SEO tips that will help you to improve your website rankings –

1. Write Great Content:
Write better content and establish your thought leadership in your domain. Your clients must consider you knowledgeable and an industry leader who knows about the industry very well. Google wants what it’s users also want, i.e. the best search results. Websites that offer original & fresh content and engages users will always outpace others on search engines. Writing relevant and engaging content will not only attract users but also build your trustworthiness in the market. Being a trusted resource for relative information, end-users will be more likely to purchase your services.

2. Social Media:
Don’t ignore the social media powerhouse. Social media is a great platform to promote your website or blog. As you share compelling and engaging content with your clients on social media, they will like, comment and share it. This will be noted by Google which will eventually rank your website higher on its search engine. Social media has now become an essential SEO tool and is being used quite efficiently by businesses to gain more traffic to their websites and generate more business leads.

3. Optimise your Keywords:
Choosing the right keywords to target is an essential component of your SEO strategy. Use keyword research tools such as ‘Google Adwords’ to find out how a person searches for your products or services. Find out which keywords are driving the traffic to your website. Select the best keywords and include them in your website content. But do not clutter your content with more than 2-3 keywords for a single page or an article.

4. Title, Meta-tags, Meta-Description, Images:
These are some of the most vital components for on-page optimisation. Use a relevant title for every page of your website. The title and Meta tags should describe what your page wants to say. Your description explains your page data and should be engaging enough to create users’ interest.

5. Monitor Performance:
Use efficient tracking tools such as Google Analytics to see how users are interacting with your site. Which pages are drawing the highest number of visitors? What are pages offering the highest conversion rates? Make regular changes to your website by these parameters.

Haarty Hanks is a global digital marketing agency in Mumbai offering 360-degree digital marketing solutions, delivering measurable results across various marketing initiatives from e-commerce and SEO, SMM to creative campaigns. Our team of strategic thinkers, content creators, and innovative techies are fully integrated into the modern innovations and technology, to offer you the best services in Mumbai.

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