The importance of Digital Marketing for business

digital marketing
The great joy of the digital age is the seemingly endless global marketplace which the internet brings to our door but for many businesses of all sizes, the key is how to exploit this.

In the later years of the last century, most marketing was carried out through the medium of print – brochures, leaflets, flyers and advertising in magazines and newspapers.  Those days have largely gone but promoting your business is not quite as simple as launching your own website and expecting people to stumble across it.  The internet is a huge melting pot and to maximise opportunities, businesses need to learn both the art and science of effective digital marketing.

What are Digital Marketing Solutions?
Digital marketing solutions is a descriptive term which encompasses all types of digital marketing implementation. In plain speak, this means choosing the best way for an organisation or business to effectively strategise and maximise the benefits of the internet in order to promote a product, service or cause.

What kind of benefits can digital marketing solution companies offer your business?
The internet offers vast marketing potential to any business but the key thing is knowing how to exploit this, which areas are beneficial for your organisation.  Many businesses will use a dedicated company offering internet marketing solutions in order to implement coherent and effective online marketing solutions.  Like all productive internet marketing solutions, this takes expertise and skill.  Some of the benefits digital marketing solutions companies can bring include:-

  • effective identification and knowledge of your customer share
  • techniques of interacting with your customers to learn more about them in order to improve your product offering
  • the creation of brand loyalty through ongoing engagement with customers to develop an enduring relationship
  • mechanisms and systems to track customer behaviour and understand the response to your marketing initiatives
  • limitless horizons across a global marketplace

Left to their own devices, many businesses will focus on just a small area of internet marketing.  To make the most effective use of what the internet has to offer, a logical and comprehensive marketing strategy is crucial so that initiatives, campaigns and advertising are all part of joined-up thinking.  Each area whether it is social media advertising and posting, website blogging or the use of graphics and video, has its own particular specialism. Online marketing solutions are not things that other organisations use, they are relevant to your business today.

For the best digital marketing solutions, help your business fly with our fully integrated digital marketing implementation services.  See what we can do for you at haartyhanks.com

Posted in Digital Marketing | Tagged , , , |

Top Digital marketing trends of 2019

Digital marketing trends
Anyone involved in the digital marketing solutions world knows this industry is genuinely dynamic. But how to find what’s just a trend and what’s here’s to stay for long? The digital marketing solutions experts from Haarty Hanks have shared the top three trends for successful digital marketing and SEO service.

  1. The Competitive Marketplace of Facebook Advertising
    Gone are the days of Facebook Advertising, where user engagement was a few clicks away. The cost of advertising on Facebook is also increasing. More small businesses and entrepreneurs are utilising Facebook advertising, and bigger companies are becoming savvier at advanced Facebook ad strategies. The competition has become more fierce, so you’ll need to be more strategic about your ads. At initial level, you may have run ads focused on building awareness surrounding your service or product. Create a retargeted ad on Facebook and target those people who clicked through that ‘first awareness’ campaign. And even after running the second content remarketing phase, you can start a third and final ad campaign which focuses specifically on driving traffic to create a conversion ultimately. Three Ad campaign may require more money, but the payoff will be much higher!
  1. Quantity vs Quality of Content
    “How many blogs/articles should I create a month?” and “How long should each blog be?” These questions are super irrelevant now. For 2019, our experts recommend focusing your blogging efforts on truly high-quality long-form content, with each blog containing good graphics and engaging content. Sound like a lot? It is!

    A quality blog which produces tangible SEO results can take anywhere from 40-60 hours. Create a series of blogs that are combined into something larger later. Create a long-form piece first, and then break it down into something that is shared after the long article is published.
  1. Link Building Ain’t Easy
    We can’t deny that link building is challenging, time-consuming, and at times, a little confusing. First and foremost, social link sharing is not a valid form of link building.

    Sharing your content across social media channels only sends minor ranking signals to search engines, so sharing social links is not a replacement for back links. Have your collaborators do you a solid by embedding your link on their websites and prioritizing outreach based on what these collaborators have the highest website authority. You need to create evergreen as well as time-sensitive content on-trend issues for your best link building opportunities.

    Haarty Hanks, UK based web design and development company aim to capture, thrill and awe the digital communications world with our bespoke SEO service and web design solutions. Our belief and passion lie in innovation and a user-centric application of design, thinking that it translates to change for each of our customers with best-suited digital marketing solutions for their business.
Posted in Digital Marketing, SEO, Social Media Marketing, Web Design and Development | Tagged , , , , , |

Top 5 SEO strategies your competitors are using

5 SEO strategies your competitors are using

With millions of websites trying to get in the Google’ top ranking, SEO is becoming an extremely competitive marketing channel. If you’re looking to rank your website, it could take months of hard work to build a rock solid foundation. Even so, the SEO marketing plan is one of the highly cost-effective and worthwhile digital marketing solutions available, and if your strategies work correctly, you can surpass your competition. The fundamentals of SEO service are followed by almost every business, and there are some unique strategies your competition is likely the following:

  1. Competitive Research

Okay, so your competitors might be doing a bit of competitive research on their own. They might be looking at specific SEO keyword phrases to test the level of competition for each, then choosing the least sought-after terms. You can delve deep into your competitors’ content and SEO strategies. Learn their title tags and metadata. The title tag contains the primary keyword they’re trying to go after. Also, have a look at the type of content they are publishing. How often are they posting? What subjects are they writing about? What kinds of users are responding with comments?

  1. Zagging Content

We use the term ‘zagging content’ to define content that customarily ‘zags’ where other content “zigs.” As a simple example, if your competitors are writing all about fish curries, you can write about fish-n-chips. Both are popular, similar UK-style food items so that the audience base will be the same, but they’re diverse enough to capture distinct segments within the population. Since your fish-n-chips content ‘zags’ against the ‘fish’ of fish curries content, you won’t be directly competing, but you’ll still be capturing quite a similar section of your shared target audience.

  1. Forum Participation

Forum participation is a smart strategy that combines elements of standard backlinking as well as social media marketing. It takes a reasonable amount of time and extra effort to discover and actively participate in forums related to your industry. Not only having SEO content suffice but backlinking matters too. Be a regular contributor to aid your campaign.

  1. Directory Management

Local online directories are becoming highly important for local businesses and eventually, local SEO. Many directories get a massive ranking boost from Google’s Pigeon Update, whereas Google is ranking directory review pages above the individual websites for the businesses they review. For companies that depend on local web traffic, this signifies a new avenue for building web traffic from your search engine results. If a directory page is the first thing your audience will find when looking for your type of company, you need to ensure you have a stronger presence in that particular directory than your competitors.

  1. Video Community Building

Videos are an essential type of content in an SEO plan, but you can do more than just posting videos on your own YouTube Channel. With a great video community building, you can build a strong network of backlinks and mutual support with your vendors as well as partners.

Haarty Hanks is a digital marketing firm comprised of tech pros, creative designers and innovative SEO strategists that plan and execute outstanding brand communications and integrated web solutions. Being a renowned web design and development company, we provide a broad spectrum of top quality services such as web design, web development, branding and mobile solutions.

Posted in Digital Marketing, SEO | Tagged , , , , , , , |

What is Social Media Marketing?

Social Media Marketing

Marketing has taken a big shift with emerging trends in digitization. It has become very important for marketers to embrace digital marketing which is inclusive of social media marketing. Social media is a phrase that is commonly used to refer to different platforms such as Facebook, Whatsapp, and Twitter. These platforms provide their users with different ways to interact with each other.

What is social media marketing:

This is a type of internet marketing that entails content creation as well as sharing this in different social media networks in order to achieve sales and even particular brand goals. This is inclusive of posts that are in text form, images, infographics, videos as well as any other engaging content that keeps your target market glued to your brand.

This type of marketing is targeted at driving traffic to your brand using a particular social site.

What do you need to succeed at social media marketing?

  1. A strategy

Every brand should come up with a strategy, a strategy will help you in directing your efforts in the right way. You can employ the services of a social media optimization company to help your business with this.  Having a plan helps you easily navigate your way into success.

A great strategy includes knowing who your target market is, the best content that engages them, the best platforms to post your content as well as how best to keep engaging your community.

  1. Engaging content

It is very important that every brand develops content that speaks to their audience while engaging them. Content can mean the difference between successful marketing or failure.

  1. Identify the best platform

Depending on the products and services a given brand is marketing on social media, this can help drive which social media sites are best for your brand.  Twitter, for example, has a limit in the characters one can use which may be limiting for a particular brand.

  1. Target market

This is very key if as a brand your social media marketing efforts are to pay. You should focus on narrowing down your market according to different demographics such as age and location.

It is important to get things right as far as social media marketing is concerned. We recommend hiring the services of an SMO company and especially  SMO Services In Mumbai.

Posted in Social Media Marketing | Tagged , , , , |

Top 5 Ways to Use SMO Services for Your Website

Top 5 Ways to Use SMO Services for Your Website

To be able to understand the different ways you can use SMO services for your website, we need to first understand what SMO is as well as what such services can do for your website.

What is social media optimisation (SMO)?

SMO refers to different techniques used in promotion of a brand  in order to encourage users to share different links in different social media platforms such as Twitter, Facebook, Instagram or even LinkedIn. This, therefore, means that a given website should develop great content, have a call to action, use great keywords that encourage sharing of links.  In case you do not know where to get started on all of these, you can consult with a social media optimization company.

Here are top #5 ways you can use SMO services in Mumbai for your website

#1. Integrating Social Sites with your website

This will help in increasing your brand visibility. You can begin by blending your social media sites with your website. Work by adding the different buttons for the different platforms. You can also post links from your website on your social media platforms that would take your users back to your site. Lastly, customize your site so that users can sign in here using different social media platforms.

#2.Grow your following on social sites

Ensure that you grow your following on social media sites as this also directly affects how your website will grow. Numbers are very key!

#3.Optimise your content

Creating optimized content has become very important. Thoroughly research on relevant keywords for your niche, post content on a regular basis and give your readers value.

#4.Use of Hashtags

We cannot emphasize this enough. Hashtags have become an important element in SMO services. People now use hashtags to look for products and services that suit and which is why you need to be creative about this. Do your homework right and allow hashtags to work positively for your website.

#5. Take advantage of social media analytics.

This can be done using tools such as Google analytics. Having this allows you to know whether your SMO services are paying off for your website too.

Don’t forget to consult with an SMO company to help you with this kind of services in case you are stuck.

Posted in SMO | Tagged , , , , |

Why Your Business Absolutely Needs Social Media Marketing

Why Your Business Absolutely Needs Social Media Marketing1

Social media marketing has become a game changer for brands in this digital age. It has allowed businesses to easily access their target market both organically and through paid advertising. It is therefore incredibly important for businesses to focus on this very versatile method of marketing.

Here are some of the reasons why every business needs social media marketing

  • Understanding your target market

Social media marketing allows you to understand your target market as they engage with you on different platforms. By engaging with them, you get to understand what they care about, what products they are into etc. This helps you to develop products, services, and content that best appeals to them.

  • Social media marketing allows for targeting and retargeting

Platforms such as Facebook allow you to put up ads targeted to your audience. This can be customized to demographics such as age, location, hobbies etc. Depending on how a particular ad works, you can use that data to retarget and give your audience exactly what they need. An SMO company can directly help your business work on this.

  • Increasing brand awareness

Social media marketing is the best tool to help in increasing awareness of your brand. Different platforms allow you to increase your brand visibility while reaching your target audience.

  • Better client support thus building brand loyalty

Customers increasingly prefer to use social media platforms to raise concerns and find information. As a business, answering these concerns and questions promptly is of paramount importance. You need to show your clients that you care about them, address their concerns, engage them and make sure this is done in a timely manner. You can engage a social media optimization company on how best you can offer client support. You can also find SMO services in Mumbai.

It is important for business to focus their market efforts on social media too as the benefits to this are limitless. Employ an SMO company to come up with a good strategy and help you in keeping up with evolution of the market too.

Posted in Social Media Marketing | Tagged , , , , , |

Professional SEO Services Can Boost Your Business

Professional SEO Services Can Boost Your Business

Search engine optimization has become a very key component for different brands on the internet today. Employing a professional SEO company to offer  SEO services which can make a very big difference for your business, from putting your brand close to your clients to boosting sales for your products and services.

You may be wondering why you need professional SEO services for your business. Here is why

  • Professional SEO services can help in ranking your business on the top page of Google for your clients to easily find you.
  • This can also help in increasing engagement with your target audience
  • Helps improve on your organic search

How professional SEO services can boost your business

  • Professional SEO services will ensure that they develop a good and diverse content marketing strategy. Content should be relevant and engaging for your readers. When readers get value from what a business posts, they are likely to keep coming back for more.
  • They incorporate SEO tools for your business. This helps to reduce on the amount of time spent on keyword research as well as optimization which would save your business on some costs.

What should you look out for when hiring professional SEO services

There are different SEO Agencies and companies available who offer professional SEO services, it is therefore important to have an idea of what to look out for when employing the services of an SEO agency or company . These include:

  • Do they have good references? Where have they previously worked and what type of results did they deliver previously. Do they have a track record of success?
  • Are they interested in knowing your business? Are they asking questions such as what your products and services are? What your competition is etc?
  • Do they have a strategy that you believe will work for your business?

It is there important for any given business to make use of search engine optimization for business growth through employment of professional SEO services to ensure that they outdo their competition.

Posted in SEO | Tagged , , , , , |

Real Estate Online Marketing; What Are The Best Approaches?

Real Estate Online Marketing

The marketing landscape has seen a paradigm shift in recent times affecting how different businesses operate. This is no different for Real Estate businesses. Traditional marketing techniques are no longer enough as most people have become digitized and have even moved their search online. This has made it important for Real Estate businesses to come up with marketing ideas that makes them accessible to their clients easily.

Digital marketing services for real estate are inclusive of approaches such as SEO, social media, paid to advertise among others.

a) Search Engine Optimization

Majority of homeowners and sellers are big on searching for homes online. It is therefore important for businesses to ensure that they have their SEO services for real estate figured out. SEO involves ensuring that your site is optimized for things like keywords, providing relevant content, ensuring that links on your site are not dead ends, the site is mobile friendly and even having great load times on your site. These are just a couple ways that you can have your site optimized.

b) Paid Advertising

This is one of the best ways to reach out to market a real estate business online. This marketing approach allows a business to have control over things such as keywords, ad texts, pages to drive traffic to and much more. With this, it is easy to target clients that can convert into sales.

c) Display advertising

This is also a great approach for online Marketing for real estate. It involves capturing the attention of potential clients visually with different displays. Businesses should work with targeted sites where potential clients spend the majority of their time. It enables people to make a mental note of the services offered.

d) Social media platforms

Majority of the population is online and signed up to at least one social media platform, this could be Twitter, Facebook or even professional sites such as LinkedIn. Such platforms can be utilized to effectively reach to potential clients in the real estate niche. The power of these platforms cannot be ignored, both organic and paid advertising can be done.

Posted in Digital Marketing | Tagged , , , , , , |

Digital Marketing; What an Online Pharmacy Needs To Do

Digital Marketing; What an Online Pharmacy Needs To Do

The present and the future of businesses are online. Technology has made it easier for businesses to reach their client base. It has become a very important aspect for businesses to keep up with these new trends or end up being phased out. Online pharmacies are not to be left behind in this new wave. With that, it has become important for online pharmacies to come up with marketing techniques that would ensure they are on top of the food chain in digital marketing.

Some of the pharmacy marketing ideas that online pharmacies can take up include:

a) Building a Subscription list

This has become very important for businesses and in order to thrive, this is one marketing idea that all businesses should keep up with. Having a site where people can subscribe to the services an online pharmacy is offering is a great way to get started. Pharmacies can also invest in applications such as Mail Chimp where they are be able to gather emails from potential clients. With this information, it is easy for them to send emails marketing their products to their clients as often as they wish.

b) Leveraging on the social media platforms

Social media has become an essential part of everyday life providing people and businesses a means to keep connected. For online pharmacies, this is another digital marketing service in india they could tap into; with platforms such as Facebook, Twitter, Whatsapp, and many more platforms, it has become easier for business to market their services both organically and through paid advertising.

c) SEO Services for Pharmacy

Search Engine Optimisation is of paramount importance to any business online. As an online pharmacy, you should ensure that your business is well optimised through keywords used so that it can be easier for clients to find you on a given search online.  Great SEO increases the business’s visibility and draws traffic to the business.

d) Google Adwords

This has become a very effective marketing strategy for businesses. Online pharmacies should consider this paid advertising service from Google as it allows them to get their clickable adverts on a Google search. This means that they are able to get more access to potential clients and market their services seamlessly.

Posted in Digital Marketing, SEO | Tagged , , , , , , , , , |

Improving Your Sales with Search Marketing

Improving Your Sales with Search Marketing

So, you already have a website and you are wondering why your sales have not increased since it launched. You must have heard of search engine optimization (SEO). In case you haven’t, it is a technique used in making websites more visible online.

To sell more, you need more customers and to get more customers, you need to ensure your website is seen by prospects. If you are gathering a low sale from your website, there is a high probability that your website traffic is low.

The SEO Service offered by Haarty Hanks Digital Marketing agency is to help business owners like you maximize the potential of their website.

How SEO Marketing Can Help You Make More Profit

More than 90 percent of UK citizens use the internet for one purpose or the other, and one of the most frequented places is the search engines like Google and Bing. Using an SEO service helps your website rank high in the search results related to your product or service.

Increased Visitors

The more sales generated on your website is dependent on the number of people that gets to see your product. Our SEO Service will enhance your visibility when people search keywords related to your business. The optimized title and meta-description will be tempting they can’t afford not to click.

More Pageviews

Having a lot of people visiting your website is not enough. It is good to have them check out different products on your website. Our team will also help you achieve that.

Free Adverts

When your site ranks high on search engines, the probability of other sites referencing you significantly increases, earning you many backlinks. Backlinks are like free adverts.

More Sales

With more visitors and pageviews comes more sales and thus increased Return on Investment (ROI).

Why You Should Choose a Reputable SEO Service Company

Reputable SEO Service company like Haarty Hanks brings to the table experience working in different fields related to enhancing websites profitability.

Posted in Digital Marketing | Tagged , , , |