Top 5 Advantages of using Social Media for your Business

Imagine spending as little as 6 hours a week to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! A significant number of marketers claimed that social media generated extensive exposure for their business and brand, and that’s only one of its many advantages. Social networks are now a valuable part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that the social media marketing is a crucial element for success in marketing and many marketers realise the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are useful. Social media channels have become a huge part of our personal lives, but it is also a useful tool for small businesses looking to enhance their customer service and increase sales. Here are five ways social media can prove beneficial your business.

  1. Social media presents the opportunity to interact more closely with new and returning consumers, improving the likelihood of repeat business. Giving a positive service to current customers encourages them to recommend your company to their friends and online connections; further growing your customer base.
  2. The fast-paced nature of social media allows your business to receive instant feedback from customers across platforms to develop a robust business image and better reputation while helping you to improve quality of your products and services to suit the needs of your target audience.
  3. The variety of platforms available makes reaching a broad audience much easier; including people who are directly involved in your market and most likely to buy your products or services. Sharing content specific to your brand and what your target audience is interested in will make your posts more efficient and increase engagement.
  4. Brand awareness is an essential factor in the success of a business which social media can help to increase. Make your company a well-known name in your market through improving your social media presence and activity.
  5. Regularly posting content on social media with links to your website will certainly optimise online traffic and enhance your search ranking. Directing potential consumers towards your site may encourage engagement and increase product sales.

At Haarty Hanks, we have years of experience navigating the evolving modern digital landscape and delivering quality digital marketing services in India. We have a running history of delivering successful business outcomes for customers from diverse industry verticals. We owe this success to our motto of ‘Digital Excellence.’ Our culture of going above and beyond helps us to deliver better results in graphic design, web development, e-commerce, social media marketing, mobile apps, mobile websites, responsive development, Google Adwords, sales & marketing consultancy and search engine optimisation (SEO).

To connect with us, click here – http://www.haartyhanks.com/contact-us.html

Posted in SEO | Tagged , , | Leave a comment

5 Must Know SEO Tips to Boost Your Online Presence

There’s no denying that SEO marketing is necessary to your business’ success. However, there’s no foolproof method that you can follow, no textbook that lays it all out. Every business is diverse, and so they need to take a slightly modified approach. However, there are five essential tips that every business can use to improve their SEO. Follow these must-know SEO tips to get the most out of your digital marketing.

Have a Plan in Place
Many businesses jump right into SEO marketing without having a plan. Unplanned SEO strategy is a major reason behind the failure of many businesses when they try it online. They don’t see any solid results, and they wonder where they are going wrong? So, planning is the first step. Decide first, are you looking to increase sales, or increase awareness? If you’re looking to increase sales, what’s your target number? Lay out your marketing campaign goals.

Use Qualified Editors
You may have many ideas about how you’re going to market to your audience, but can you write all that engaging content? SEO marketing, nowadays, can often be a full-time job. You can be better off hiring an experienced and qualified editor to work with you. You can hire a freelance editor online, and have them write and edit quality content.

Know How to Use Your Keywords
It is no brainer that, keywords are significant to your copy. These days, Google has become smarter. They desire to point users towards the most relevant and interesting content, not just a page that’s used relevant keywords the most times.

SEO Tips Keywords
You should think more about how you utilise relevant keywords in your content. You still need to use them, but be more sparing. Make sure they make sense within the content and spread them out. Also, make sure you’re using them on all the pages on your site, too. Finally, try using hyperlinks. They point that you have done your research and that you’re a worthy site.

Online-SEO-Tools
Easy Word Count: This tool will offer you an accurate word count of your text, so you know whether you’re making posts short or too long.
HootSuite: This is a one-stop solution where you can post to all of your accounts without a hassle. It’ll also measure your web analytics, so you can understand how you can develop your SEO strategy.

We at Haarty hanks offer premium quality SEO. We make your website is easily available to visitors on several search engines like Google, Yahoo, Bing etc. Our SEO techniques generate organic and natural traffic to your web page. A highly optimised website gets good traffic which can lead to proactive conversions.

Posted in SEO | Tagged , , | Leave a comment

Did You Know the Seven Different Types of Digital Marketing?

Digital marketing has changed the scenario of business strategy. Whether you wish to make a sale, create brand awareness or offer a robust customer support, digital marketing tools make the process more swift and efficient. In this blog, we will briefly discuss seven different digital marketing tools and techniques.

Search Engine Optimization
Search engine optimisation is popularly known as SEO. It is the process of getting audience traffic from the free, organic, natural or editorial search results on search engines. By understanding how top search engines rank websites, one can optimise a website to maximise its chances of ranking well for the relevant searches. However, search engine algorithms are dynamic, and they change time to time, making it necessary for online businesses to stay updated with best practices to maintain high rankings for related keywords.

Search Engine Marketing (SEM) & Pay-Per-Click Advertising (PPC)
SEM or Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. Google AdWords is by major standards the most popular paid search platform used by search marketers, followed by Bing Ads. Beyond that, there are many other PPC platforms as well as PPC advertising options on the major social networks.

Content Marketing
Content marketing is a strategic approach to business marketing which is centred on creating and distributing valuable and relevant content consistently. This content helps to attract and retain a defined audience and, ultimately, to drive profitable customer action. Content marketing is the continuous process that concentrates on communicating with your customers without always selling. The content marketing strategies to educate the consumer while offering consistent, valuable information to buyers who, in turn, reward us with their purchase and loyalty.

Social Media Marketing (SMM)
Social media marketing is an excellent way for businesses to fulfil their objectives regarding building brand equity, enhancing customer service, reaching potential customers and collecting customer feedback. If companies can create social media content that offers value to others, they can successfully connect with customers.

Affiliate Marketing
In affiliate marketing, you can earn a commission by promoting other company’s products on your blog or website. You get a product/brand you like, promote it to your audience, and earn a piece of the profit for every sale that you make.

Email Marketing
Email marketing has long been a pillar for any business venturing to make sales via the internet. It provides direct contact with the customers and allows you to drive prospective customers to your website. In a few simple steps, you can give exciting news, updates, reminders, etc. to your customers in a matter of minutes.

UK-based Haarty Hanks (www.haartyhanks.com/) is an innovative digital marketing agency which is well-known among domestic and international businesses. We offer a grand platform and provide robust digital solutions and creative strategies which comprise all the above mentioned digital marketing tools.

Posted in SEO | Tagged , , | Leave a comment

How to boost your online presence Effectively?

Setting up an online presence and getting noticed is the primary goal of every business. Whether it is a small scale startup or a big corporation, online presence matters to increase customer base and brand identity. When your target audience notices your company and what you offer, a loyal following and patronage start building. For the importance of being noticed, so many new strategies have been developed to make this happen. One of the most popular and efficient strategies is Search Engine Optimization (SEO). We all know that SEO helps to boost the visibility of your business website on the major search engines including Google, Yahoo and Bing. Below are other top methods available to increase your online presence.

  • Create Shareable Content
    When you create content which your target audience will love to share, it expands your reach. But first, many factors will make your content shareable. One of them is to create valuable content that solves your target audience’s issues. People are searching for solutions to their queries all the time, so an accurate content that solves their problem will be shared. Content which is easily digestible is more likely to being shared. So content in the form of videos or images like info graphics, are ideal forms of content that makes it easy to digest important information.
  • Partner with Businesses that have a Robust Online Presence
    If you want to boost online presence of your business, then one of the best ways to do this is to work with companies who have a stronger online presence. This is just like joining an online mastermind group. You can get creative with this. This strategy works when you and the other companies have the same target audience but offer complementary products or services. Such a partnership will help people to know about you and your business. Strategically mentioning your website will make those interested in your business visit your site.
  • Use Social Media
    There are a huge number of people who use social media every day. For a business, they are potential customers. If you want to get noticed on social media, you need to ensure that you make valuable posts on various social media platforms where your target audience usually hangs out. Consistency is the key. Apart from posting targeted content on a daily basis, you must also engage with your audience, create an interactive platform or page for conversations, suggestions and complaints. This will make it possible for you to build a robust relationship with your target audience.
  • Build a Community
    Online communities like the Facebook groups are an excellent way to boost your visibility online. When you work towards building an online community, more and more people will know about you. Work on social media campaigning to direct your target audience towards your product and boost brand identity. Try to reach out to people and encourage them to join your community. A ready audience with whom you can share your content, products and services will help to build a brand. One major key to build a vibrant community is engaging the targeted audience in worthwhile activities and content relevant to them, not to your business.
  • Optimise your Content
    Most small businesses that run a website today don’t have sufficient knowledge about content optimisation and overall visibility online. In the vast sea of websites, from e-commerce, media and informational websites to wikis and blogs, most site owners use a simple approach to search engine optimisation. The SEO campaigns help to boost the ranking, in turn, the online presence of your website.

To boost your presence online, subscribe to our services today.

Posted in SEO | Tagged , , , , | Leave a comment

Google Plus Introduce Custom URL Feature

If you visit a page on Facebook or Twitter the URL will contain that person’s name, however if you look up a person on Google+ instead of their name you will be greeted with a group of letters and numbers that represent that person or company. However this is slowly changing as Google is introducing ‘Vanity URLs’.

Google first started testing custom URLs back in the middle of August 2012. About a week later, the company started notifying individuals and brands with verified accounts, but then it largely stopped expanding the feature. Now that’s finally changing.

 

If your profile meets the following criteria, Google+ will let you claim a custom URL:

  • Has a profile photo, and
  • Has at least 10 followers, and
  • Has an account that’s at least 30 days old.

That should cover most active Google+ profiles. Users will be notified on the profile page when it’s their turn to set a custom URL, which should happen sometime this week. By setting up a custom URL, your profile’s address will no longer have the string of numbers after the slash. Instead, it’ll be ‘+yournameorbrandname’ in the address.

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Microsoft’s fight for Survival in the Mobile Space

One of the most enticing “what-ifs” of recent years has come true: Microsoft has purchased Nokia’s devices and services unit, bringing the Lumia lineup under the Redmond roof. The move unites Windows Phone 8 with its biggest hardware supporter, giving the company the integrated mobile offering it’s been looking for with Surface and other devices. When the deal closes in the first quarter of 2014, Microsoft will pay €3.79 billion for Nokia’s business, plus another €1.65 billion to license its portfolio of patents. (The €5.44-billion total is considerably less than Microsoft paid for Skype in 2011.)

BlackBerry and Nokia were once leaders in the Smartphone market but their fortunes changed dramatically after the launch of Apple’s iPhone in mid 2007.

Both companies made the mistake of believing that it would be hard for Apple or Google, newcomers, to unseat them from their dominant market position. History tells a different tale.

Apple’s iOS and Google’s Android together account for more than 90 per cent of the global smartphone market and the question has now turned to whether there is still any room at all for a third operating system.

Nokia had tried to press the “reset” button and recapture some of their lost market momentum with a new operating system – Nokia chose Microsoft’s Windows Phone OS.

Unfortunately, the “reset” also meant starting from scratch in building a vibrant mobile app market to support their new operating systems and introducing existing customers to entirely new formats and experiences.

Even with Microsoft’s deep pockets, that has proved to be a tough challenge.

Lumia sales did finally propel Windows Phone past BB10 to become the third-largest operating system in the first quarter, with a global market share of 3.2 per cent, according to IDC.

So what does Microsoft need for survival in the mobile space?

In terms of hardware and design, there’s not much that Microsoft can actually do. Of course, it can build its own designs. Microsoft is counting on its hardware partners to address the larger market. The issue is that right now, partners believe that they can differentiate more with Android. For instance, most of them change Android’s user-interface (UI) elements or try adding services that people often don’t care about. They all end up spending significant resources in software design, which don’t produce a valuable return. Yet, if the partners believe that they stand a better chance of success with Android, they will use their best hardware for Android designs. Finally, Microsoft does not support enough hardware platforms: only the Snapdragon S4 is currently supported, so powerful chips like the Samsung Exynos 5 Octa or NVIDIA Tegra 4 are currently left out of Windows hardware. Microsoft should make it that every Android designs could also run Windows Phone. We would love to have a Galaxy Note 2 for Windows 8 handset. Microsoft’s best move was to unify its code base and APIs for Windows 8 and Windows Phone 8. Peter Klein means that Microsoft is playing the long game, and that there is no quick fix. Microsoft needs to fight for every percent of market share, and it has to do so by adding value for its customers, without alienating its partners. Of course, other companies have different strategies to do that, but Microsoft is… well, Microsoft, so it has to find a solution that works for itself. Microsoft can still take a number of tweaks to significantly improve its position in the market.

But in an industry driven by scale, Nokia/Microsoft’s market share is still too small to ensure long-term survival.

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

The World of Open Source

Open-source software (OSS) is computer software with its source code made available and licensed with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. Open-source software is very often developed in a public, collaborative manner. Open-source software is the most prominent example of open-source development and often compared to (technically defined) user-generated content or (legally defined) open-content movements.

The open source PHP e-commerce applications are widely used across the world by numerous internet users or developers and it is best way to get easily what you need  today, the Open source E-commerce applications are being so famous and it has become the need of today’s business as well. As it is associated with advanced business functionalities, advanced functions becomes even more important than any other thing in business.

There are so many business owners who prefer online shops for their products and then the search starts for the best open source PHP e-commerce application. There are so many open source PHP e-commerce applications that are claiming to be the best and it cannot be said false because it is right according to their point of view but advanced futures with advanced functionality and user friendly and simple interface have always been a preference of online shopping website owners and it is said that Magento provides them all.

The world of Open Source is changing with new software’s like Magento, Zencart, VirtueMart, Opencart to name a few but Magento is one of the best, we work on Magento.

Let’s know some detailed knowledge about the Magento web application. Here we will discuss the benefits of using Magento that you generally miss in the other common open source PHP e-commerce applications:

  • Open Source – Open source software is beneficial because it is often cheaper and can be completely customized to meet each business’s needs. PHP is free for anyone to use under the PHP General Public License. The other software associated with this language, including MySQL, Text Editors and the Apache Server.
  • User-Friendly – PHP is extremely user-friendly, giving users the flexibility they require. Programs can be developed at high rates of speed, cutting down on wait times for users.
  • Magento allows you to simply insert any needed block into any desired view through the panel of layout and this process would be so easy and quick.
  • Security – PHP offers protection against fraud and malicious attacks. The security features can easily be modified by changing the .ini file.
  • Embedding – PHP can easily be embedded in HTML code. This makes it extremely easy to convert an existing website into a Magento online store.

 

Do you really think that Open Source is changing the way of online shopping?

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Google’s Hummingbird

 

What is Hummingbird?

Let’s start with information shared by Google on their blog. They started discussing improvements to their knowledge graph, making it easier and fast for the people to access answers to their queries.

According to Google, this search algorithm is much more smarter. It can answer questions, filter them and gives you a comparison data quickly. You don’t have to click away from search results, hoping that pages will have answers, the data will be right there and easy to find.

They have also also redefined their mobile search results.

It’s cleaner & simpler, with the results clustered on cards so you can focus on the answer that you’re looking for.

Interestingly, whilst Google says Hummingbird is the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches, it is the Panda and Penguin updates, not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

Amit Singhal, senior vice president of search, told reporters on Thursday that Hummingbird is aimed at giving Google’s search engine a better grasp at understanding concepts instead of mere words because people have become so reliant on the search site that they now enter lengthy questions in the search box instead of a few words, the report added.

How does it affect rankings?

Hummingbird was already pretty successful in parsing complex searches, as majority of the results got much better when compared to previous search results. This resulted many webpages to wipe out from Google SERP’s as majority of them were just containing only that standard keyword without proper content. This update is pretty challenging to SEO’s, as providing content to complex searches is not that easy all the times. Google still is not going much technical with this update, but has surely given a hint saying “Concentrate on providing more quality content to your users”.

So without the proper content & tagging you’re website rankings will drop down.

What a company should do?

With the launch of Hummingbird, what should a company do? So the answer to this is, Hire a SEO company, that’s what we do, now you might be wondering why us?

Why? Because we know exactly what Google wants? They want answers to long tail questions.

This is really simple, when you know exactly what Google wants and we give them just that you’re your content related on-page SEO will take care of that.

As a SEO Company, what we will do to adapt to this major shift in Google search?

  • In-depth articles
  • Knowledge Search
  • Google Now
  • Panda
  • Penguin
  • Google Plus
  • Encrypted Keyword Data

Let’s not forget to mention that this week, Google also made all keyword data encrypted so marketers can no longer track traffic by keywords from organic search.

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Social Media Spam Increased by 355% in 2013

 

 

The spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half, according to a new study.

The “State of Social Spam,” an initial study by Nexgate, a San Francisco-based enterprise social media security firm, researchers analyzed 60 million pieces of social content published on over 25 million social accounts – including Facebook, Twitter and YouTube – and discovered that the first half of 2013 saw a 355 percent jump in social spam, with 15 percent containing URL’s to pornography and malware.

“One of the interesting things that really stood out to me was the growth rate,” Devin Redmond, Nexgate co-founder and CEO, told SCMagazine.com on Tuesday. “The other thing is the variety of mechanisms and how sophisticated it’s gotten. The mechanisms in which it’s distributed, an app or a fake profile, there are so many ways it’s getting out there.”

So, which social media websites are the most affected? Facebook and YouTube come up as the hardest hit in the report. Those two sites trumped the competition by offering up more spam than any other social network at a ratio of 100 to one.

Much like technology was created to combat email spam, technology will need to be created to fight off social spam, Redmond said, adding that Nexgate social spam reports have been written with these ideas in mind.

“Most organizations are dealing with this problem manually,” Redmond said. “We definitely need a technology-based approach.” But this study suggests that while spam might still be a limited problem on social networks, it could be only a matter of time before it gets worse.

What will you do when you get a spam email, tweet or a message?

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Top 4 Email Marketing errors to avoid!!

1: Uninteresting emails.

You have the opportunity to use a database system whenever and how often you choose, which is also absolutely free! Don’t get caught up in sending emails which do not entice your relevant reader. Announce, future positives. Lure your audience through aimed or time and event related messages. As soon as they reply, you shall be there for any questions asked. Always listen to your targeted market!

2: Impatient sending.

Sending your emails without taking the time to proof and digest the content may the biggest mistake possible. After writing your email, wait a few days and then re-read. It is also a very good idea to have a third party read it. Once you have their point of view you may begin to send emails. At the start keep recipients to just a few hundred. Once you have their feedback you then have the ability to make any adjustments. You are then on your way to send out as many emails required. Everyone is happy!!!

3: Sale on!! Buy now!!

Obviously this is very beneficial for you, however, be aware of spam filters and email programs which class your email as spam. This is simply from using exciting language. Large images also upset these filters. Keep your images smaller than usual. You don’t want emails to be blocked through programs such as Outlook. Simplicity is best.

4: managerathome@hotmail.com

Running a business from home is great, although your market audience need not know. By using a professional email address along with your website domain will be far more beneficial to your business. If you do not have this at present more information and help is available from www.haartyhanks.com. We are happy to get you started.

Posted in Uncategorized | Leave a comment