Custom Website Design vs Template: Which One Suits Your Business Best?

Custom Website Design vs Template

When it comes to designing a new website for your business, there are endless choices that can be confusing and completely overwhelming.

The type of website you build today will play a big part in your overall digital marketing strategy today as well as in the future. So, it’s important to be mindful of your future goals when deciding whether to use a custom website design or a template.

If you’re wondering whether a website built from a template or a custom website would be the right choice, we’ve broken down the differences for you. After reading this, we hope you will have a better understanding of which option is best for you.

Custom Websites

If you have a moderate to large budget and lots of free time, then building a custom website is the best choice for businesses. A custom website might have more upfront but it has many benefits, such as:

  • Better SEO for websites.
  • Easy to showcase brand identity.
  • Best security options.
  • Option to scale website in the future.
  • Plan your website navigation and customize the website’s navigation structure to create a better UE user experience.
  • Easy to add site searching on the website.

Custom websites can help you save money AND make you money in the long run.

Website Templates

If you don’t have a big budget and are short on time, then using a website template to build a basic website to promote your business is a smart choice.

The most popular website providers and platforms that offer templates and themes for building websites are:

  • WordPress
  • Wix
  • Webflow
  • GoDaddy
  • Squarespace

Template websites may be easier to build and are less expensive, however, they usually require more third-party plugins and maintenance to function properly and have the look you want. So, even though they save money today, they can cost more long-term.

Haarty Hanks is one of the best website design companies in the UK for website redesigns, new customer websites, and digital marketing. Our talented team can build you the website and digital marketing strategy you need to give your business the boost it needs to grow and scale.