Starting a Google Ads campaign might sound complicated, but it’s actually one of the easiest ways to get your business seen by the people who matter most. And, once you understand the basics, setting up your campaign is actually quite straightforward.
Google Ads allows you to reach potential customers right when they’re searching for your product or service, giving your business visibility and control that traditional marketing can’t match. In this blog, we’ll walk you through every step, from keyword research to optimisation.
Steps to Set Up Your First Google Ads Campaign
From understanding how the system works and finding the right keywords to crafting engaging ad copy and tracking your results, every step matters. So, here’s your step-by-step Google Ads beginner guide to launching a successful ad campaign.
Step 1 – Understand What a Google Ads Campaign Is
Before starting, it’s important to understand how Google Ads works. Essentially, it’s an online auction system that displays your ad when someone searches for related keywords. You can choose from different campaign types like Search, Display, Shopping, or Video, depending on your goals. Every campaign is powered by your bid amount, ad quality, and relevance to the searcher’s intent.
Step 2 – Do Smart Google Ads Keyword Research
The foundation of every effective campaign lies in keyword research. This helps Google show your ads to the right people at the right time. Use Google’s Keyword Planner to find the terms your audience is actively searching for. Focus on long-tail keywords, such as “affordable web design services London,” rather than broad ones like “web design.”
AI-based keyword research tools can also help in finding fruitful opportunities. If you’re unsure where to begin, a PPC management agency in London can guide you through intent-based research to ensure every click counts.
Step 3 – Create Your First Campaign
Now it’s time to bring it all together. Head to your Google Ads account, select your campaign type, and define your goal whether that’s leads, traffic, or brand awareness. Choose your audience based on location, demographics, and devices.
When writing your ads, keep the message simple, relevant, and engaging. Your headline should include the main keyword, while the description should focus on the user’s problem and your solution. Always end with a clear call-to-action, like “Get a Free Quote Today.”
Step 4 – Build a Google Ads Campaign Checklist
Before hitting publish, review your setup:
- Target keywords finalised
- Ad copy tested and approved
- Budget and bidding strategy set
- Conversion tracking in place
- Landing page optimised
Running through this quick Google Ads campaign checklist helps you avoid costly mistakes.
Step 5 – Track, Optimise, and Improve
Launching is just the beginning. Keep an eye on key metrics like Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). Use A/B testing to compare ad variations and identify what performs best. Over time, refine your keywords, copy, and budget to improve results.
If managing all this feels time-consuming, partnering with a PPC management agency in London like Haarty Hanks ensures your campaigns are continuously optimised for success.
Setting Up Google Ads Campaign is Easy with Haarty Hanks
Setting up your first Google Ads campaign doesn’t have to be complicated. With the right research, planning, and regular optimisation, you can start attracting high-quality leads and boosting your brand visibility in no time.
If you’d rather skip the trial and error, let the experts handle it. At Haarty Hanks, we don’t just set up ads, we craft smart, data-driven campaigns that actually deliver results. So, if you’re ready to make your first Google Ads campaign a success, get in touch with us today and let’s grow your business together.
FAQs
1. What is the minimum budget for a Google Ads campaign?
There’s no fixed minimum, but starting with around £10–£20 per day gives you enough data to test and optimise effectively.
2. How long does it take for Google Ads to show results?
Typically, you’ll start seeing performance insights within a few days, but it may take a few weeks to gather reliable data.
3. What’s the difference between Google Ads and SEO?
SEO is organic and takes time, while Google Ads provides instant visibility through paid placements.
4. Should I manage my Google Ads myself or hire an agency?
If you’re new to PPC, working with an experienced PPC management agency in London can save time and budget while ensuring better results.
