Combining SEO & PPC Data for More Powerful Results

Build an even stronger digital media strategy by combining efforts into both SEO and PPC  ads. Combining SEO (Search Engine Optimization) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …

4 Tips to Optimize for User Intent: Target the Right Traffic

4 Tips to Optimize for User Intent: Target the Right Traffic

User Intent is one of the most important concepts in SEO. Optimizing your digital marketing accordingly should definitely be high on your SEO list. Understanding the relationship between user intent and the ranking of your targeted keywords is essential to understanding the impact that SEO brings to your brands’ digital marketing strategy. Your primary objective …