In today’s cluttered inboxes, smart email marketing design can mean the difference between getting clicked or ignored. Whether you’re promoting pharmacy offers or announcing a new service, using the right email design tips will increase open rates, clicks, and conversions.
In this blog, let’s uncover the smartest email marketing design tips to keep your audience engaged and clicking.
Why Email Design Still Matters in 2025
Despite the rise of social and instant messaging, email continues to offer unmatched ROI. But it’s not just about sending; it’s about how it looks and how it’s read.
Modern users skim, not read — especially on mobile. That’s where smart design comes in, ensuring every element guides the reader toward your desired action.
Email Marketing Design Tips That Boost Engagement
Below are tried-and-tested email marketing design tips you can apply to see measurable results.
Keep It Mobile-First and Responsive
With over 60% of emails opened on phones, responsive design isn’t optional; it’s essential.
- Use single-column layouts.
- Ensure CTAs are thumb-friendly.
- Avoid tiny fonts and wide images.
A good email marketing agency in London will always start with mobile-first frameworks.
Use Personalisation without Overcomplicating It
Personalisation goes beyond “Hi John”.
- Use dynamic content blocks based on user interest.
- Segment by past behaviour (location, interest, etc.).
These email marketing design tips ensure each email feels tailor-made, increasing click potential.
Prioritise Readability and Scannability
Design for skimming.
- Use bullet points, bold headings, and short paragraphs.
- Choose web-safe, legible fonts (no smaller than 14px).
Clarity beats creativity in email. If users can’t scan it quickly, they won’t engage.
Master Visual Hierarchy for Better Clicks
Structure your email like a story.
- Keep the most important info above the fold.
- Use colours to direct attention.
- Limit CTAs — one strong button works better than three weak ones.
These are core email design best practices for improving engagement.
Emphasise Branding Consistency
Consistent branding reinforces recognition and builds trust with your audience. Each email should visually and tonally align with your overall identity. Focus on standardising:
- Logo placement.
- Brand colours and typography.
- Tone of voice and messaging style.
Whether you’re running local campaigns or using expert email marketing services in Wimbledon, branding consistency ensures your emails feel familiar and professional every time.
Common Email Design Mistakes to Avoid
Avoid these common errors that can harm engagement and deliverability:
- Too many images or fonts – makes emails cluttered and slow.
- No mobile optimisation – alienates mobile users.
- Broken or missing CTAs – disrupt conversions.
Sticking to clean, user-friendly email marketing design tips keeps your campaigns effective and professional.
Let Haarty Hanks Elevate Your Email Campaigns
Effective email marketing design isn’t just about looking good; it’s about delivering real results. At Haarty Hanks, we craft high-converting email designs tailored for UK pharmacies, helping you boost engagement, drive more clicks, and maximise your ROI.
Ready to turn your emails into powerful marketing tools? Get in touch with us today and let’s build campaigns that truly connect, convert, and grow your pharmacy’s digital presence.
