Search engine optimisation is the process of improving the ranking of a website on a search engine to get more organic traffic. Google has now started penalising sites using unethical tactics to boost their search engine rankings. SEO is a simple process and provides valuable results for a long time. Once your site starts ranking …
We all want to have a wonderfully designed website, and yet, it’s surprisingly challenging. So what is it that great web designers know that the rest of us don’t? The key to great web design is quite simple. You’ve got to learn the universal rules of good web design and follow them, all the time. …
A lot of companies makes many mistakes while doing social media marketing. They strive to have a social media presence, but what that requires isn’t always spelt out correctly. Social media marketing should be efficient and cost-efficient, and when done correctly, it can help scale enterprises of all sizes. To help you execute a robust …
Imagine spending as little as 6 hours a week to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! A significant number of marketers claimed that social media generated extensive exposure for their business and brand, and that’s only one of its many advantages. Social networks are now a valuable …
There’s no denying that SEO marketing is necessary to your business’ success. However, there’s no foolproof method that you can follow, no textbook that lays it all out. Every business is diverse, and so they need to take a slightly modified approach. However, there are five essential tips that every business can use to improve …
Digital marketing has changed the scenario of business strategy. Whether you wish to make a sale, create brand awareness or offer a robust customer support, digital marketing tools make the process more swift and efficient. In this blog, we will briefly discuss seven different digital marketing tools and techniques. Search Engine Optimization Search engine optimisation …
Setting up an online presence and getting noticed is the primary goal of every business. Whether it is a small scale startup or a big corporation, online presence matters to increase customer base and brand identity. When your target audience notices your company and what you offer, a loyal following and patronage start building. For …
If you visit a page on Facebook or Twitter the URL will contain that person’s name, however if you look up a person on Google+ instead of their name you will be greeted with a group of letters and numbers that represent that person or company. However this is slowly changing as Google is introducing …
One of the most enticing “what-ifs” of recent years has come true: Microsoft has purchased Nokia’s devices and services unit, bringing the Lumia lineup under the Redmond roof. The move unites Windows Phone 8 with its biggest hardware supporter, giving the company the integrated mobile offering it’s been looking for with Surface and other devices. …
Open-source software (OSS) is computer software with its source code made available and licensed with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. Open-source software is very often developed in a public, collaborative manner. Open-source software is the most prominent …