As online searches become the primary way that people look for products and services, having a strong online presence is essential for businesses of all sizes. In addition to retail business, service providers such as healthcare practitioners also need to keep up with the digital revolution.
As a dentist, your top priority is treating your patients – not marketing! However, the importance of digital marketing for dentists should not be underestimated or overlooked. So, if digital marketing for your dental clinic is non-existent or minimal, it’s time to rethink your marketing strategy so that your potential customers can find you easily.
If you want to learn about the importance of digital marketing for dentists, keep reading. Here are the top 5 reasons how digital marketing can benefit a dental practice.
BENEFITS OF DIGITAL MARKETING STRATEGIES FOR DENTISTS
Rank Higher in Search Engines
Implementing a well-planned search engine optimisation (SEO) campaign for your website using proven SEO strategies will greatly improve your rankings in Google. When you use SEO smartly, you can optimise your website for targeted keywords, such as “London pediatric dentist” to attract potential patients looking for your dental services by type, location, etc.
Build Brand Recognition
As a dental care provider, you need a strong online presence and a well-planned strategic digital marketing campaign. This is the key to building brand recognition, and credibility, scaling your dental practice, and increasing revenue. Without a digital marketing strategy in place, you are leaving money on the table!
Generate Traffic and Leads
It’s important that dental practices do ongoing digital marketing to continue to drive targeted and new traffic to their website to generate leads that convert. The good news is that if you put in the work, you will start to see an increase in new and returning patients.
Focusing On Organic Traffic Is Very Cost-effective
Although you could focus on paid advertising to increase your target audience, organic (free) traffic can have a much higher Return on Investment (ROI). People looking for dental services tend to trust organic listings more than paid ads. So, making your dental practice easy to find by ranking higher on search engines organically can attract more potential dental customers than paid ads.
Digital marketing, though necessary, takes time to get right. Instead of wasting precious time learning on your own, hire Haarty Hanks to build a digital marketing strategy that will help you achieve your goals. You can focus on providing excellent dental care for your patients and we will tackle your digital marketing. Let’s get started today!