If you want to generate more organic SEO traffic to your website while working less, you need SEO SOPs!
SOPs (Standard Operating Procedure) make your digital marketing work easier, faster, and more scalable. This is especially true in the case of SEO (Search Engine Optimization), where most of the tasks are repeatable and simple. The problem is that most SEO tasks are so easy that they are also easy to forget. This is where SOPs come in handy.
SOPs can be created for SEO tasks such as:
- Meta tag addition
- Maintaining appropriate URL structure
- Adding internal links
- Image optimization
In this Beginner’s Guide for SEO, you’ll learn the 5 most common SEO tasks that you should create SOPs for as part of your SEO Strategy.
Why Should You Use SOPs for SEO?
SEO SOPs allow you to:
- Remember to complete all the important SEO steps when publishing content.
- Hire an affordable (virtual) assistant to take simple tasks off your plate.
- Scale up your business in ways that may not be possible without standardization.
What Is a Standard Operating Procedure (SOP)?
SOPs are written step-by-step instructions of how to complete a task. The best SOPs often include videos in addition to images such as screenshots, which illustrate what you are describing.
Top Five SEO SOPs You Should Have
- Content Creation
Content is the foundation for any successful SEO strategy. However, creating great content is time-consuming. If you want to make it more efficient, an SOP will do that.
- Internal Linking Procedures
Internal linking is essential for ranking high on Google. Each page on your website should have internal links, especially blog content.
- Image Optimization
Image optimization for users and Google is often overlooked. However, it’s easy to do and important if you want to reach that coveted first page.
- Email Outreach for Link Building
Outside links to your website are one of the most important Google ranking factors. For this reason, link building is key to a good SEO strategy, but it isn’t easy. It involves a lot of repeatable steps which makes it a perfect SOP task.
- Tracking Your Analytics
Avoid spontaneously checking random analytics at random times. Create an SOP that uses a methodical approach when tracking analytics to ensure you’re getting the data you need to help improve your SEO.
The latest SEO strategies in digital marketing continue to evolve daily. Haarty Hanks will keep your digital marketing on point with all the best strategies.