If sustainability is part of your brand story, your marketing needs to reflect that too. Every click, impression, and message matters. That’s where PPC marketing agencies can make a real difference. By focusing on relevance over reach, PPC helps brands promote sustainable values without shouting or wasting budget. In this blog, we’ll walk through how PPC supports sustainability marketing and why …
If you’ve ever run paid ads (or even just thought about it), you’ve probably asked the same question most business owners do: Google Ads vs Facebook Ads, which one actually gives better ROI? Both platforms promise results, both can drive traffic, and both can drain your budget if they’re not used the right way. In …
Starting a Google Ads campaign might sound complicated, but it’s actually one of the easiest ways to get your business seen by the people who matter most. And, once you understand the basics, setting up your campaign is actually quite straightforward. Google Ads allows you to reach potential customers right when they’re searching for your …
Running PPC ads without checking what your competitors are doing is like driving blindfolded. You might move forward, but you won’t know where you’re going. By using PPC competitor analysis, you can learn which keywords, ad formats, and messages are driving success for others in your industry. In this blog, we’ll walk you through how …
Pay-per-click (PPC) advertising is an effective way for businesses to gain visibility online and drive sales. With the right PPC advertising platforms, you can reach the right audience, generate valuable leads, and turn clicks into conversions that align with your goals. In industries like pharmacy, restaurants, or dentistry, a customised PPC strategy is essential to …
In May 2019, Google Ads introduced a new tool to help advertisers gain insights into the potential performance they could gain with Online Marketing campaign changes, known as the Google Ads Performance Planner. If you want to learn more about how to use it to optimise your conversion rate and boost your pay-per-click (PPC) campaign, …
Build an even stronger digital media strategy by combining efforts into both SEO and PPC ads. Combining SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) digital marketing strategies can result in significantly increased conversion rates. Depending on your current circumstances and type of business, one may be more important than another—but both are necessary for success …
When managing your Website PPC campaigns, your job is to drive the most relevant website traffic at the lowest possible PPC costs. Your website’s job is to take those users and entice them to do whatever it is you want them to do in your PPC campaign—whether that’s submitting a lead form, buying something, or …