Leads and lead generation are the life force of any online business. Lead generation is the gateway to any business’s success, sales, and growth. Without them, companies would have no clients, no sales, and no income.
Did you know that about 54% of all businesses will spend around 50% of their marketing budget on lead generation in 2023?
That’s a lot!
Why do they do it? Because it works!
Generating leads requires finesse and patience because it takes an investment of money AND time. All lead-generation paid marketing campaigns must have well-planned strategies that are executed correctly to produce positive results.
That being said, here are the most critical ways in which paid ads can get you leads!
How to Generate Leads with Your Digital Marketing Paid Ads
Let’s talk about paid ads.
Simply put, paid advertising on social media is essential if you want to keep up with your competitors in the online leads battle.
All the heavy hitters in the social media platform game, including Facebook, YouTube, TikTok, Instagram, and LinkedIn have options to create targeted lead paid ads. Each social media platform displays these paid ads and feeds them through to the targeted audiences.
Paid ads are an ideal investment for fast results, many businesses use paid ads for seasonal promotions or when they need a quick boost in the lead generation department.
Another effective route for paid ads includes Google Ads such as PPC ads (pay-per-click). With its massive audience and intricate algorithms, Google is also a heavy hitter when it comes to digital marketing paid ads.
Organic SEO lead generation, while also effective, takes longer to achieve results. When you implement SEO on your website and content such as blogs and landing pages, it takes time to work and increase leads for audience growth and conversions to sales. Paid ads must be monitored constantly and adjusted as needed.