Google Analytics is a popular digital analytics software. This free service allows you to analyse detail about the visitors to your website, giving you a deep insight into how people are using your site, and what you could be doing better to increase traffic, interactions or conversions. You can also track the success of any campaigns with the SEO service.
Organic traffic refers to visitors who find your webpage as the result of unpaid search results, rather than advertisements. These visitors are not referred by any other website, but simply find your site based on the search terms placed into a search engine such as Google. Organic hits are important; if visitors are not finding you in this way you may need to adjust SEO to help visitors find you more easily.
Direct and Referral Traffic
These terms refer to different ways a user might visit your webpage. Direct traffic refers to users who visits your webpage without clicking on a link from another website. This is often the result of an online search. However, when a user clicks on a link in another website to arrive at yours, the origin site is known as the referrer, and this hit is known as referral traffic.
When you use Search Engine Optimisation (SEO), you can use Google Analytics to see how well your keywords have performed, and whether this has led to successful visits to your webpage. You can discover how many visitors a SEO campaign has brought, and whether these are new or returning visitors. Putting this information together can help you to be more successful with any future campaigns.
Google Analytics is an excellent service to use. It automatically collects the information you require, making it easier to see how users arrive at your website. It can also give information about what people use your website for, whether they quickly bounce back off it, and even the age, gender and location of your audience. This can all help you to improve your website to increase traffic and the number of interactions per visit.