Software as a Service (SaaS) is a rapidly growing industry that has truly taken the industry by storm. And with fast growth, comes fierce competition. If you are a SaaS business wanting to get ahead of your competitors, you’ll need a spot-on SaaS SEO strategy to boost your organic traffic and drive your target audience to your website.
In this guide, we’ll provide a four-step SaaS SEO strategy to help you grow your SaaS business.
Four Simple Steps to Build Your SaaS SEO Strategy
- Define Your Goals and KPIs
Setting targeted and specific (not broad) goals and KPIs (key performance indicators) is the most important part of any SEO strategy, SaaS or not. Having these goals gives everyone on the team involved and gives them something to aim for and navigate towards.
- Build a Keyword Strategy
Top-of-the-funnel keyword research should be the primary focus for any SaaS SEO strategy. When you’re able to rank your site for these keywords, you’ll be in a much better position to reach a larger targeted audience.
- Create Better Content Than Your Competitors
SaaS SEO success is deeply rooted in creating great content such as web pages, landing pages, blogs, and social media content. But the secret to outranking your competitors is to create better content than them.
- Don’t Ignore On-Page And Off-Page SEO
The principles of on-page and off-page SEO apply to SaaS websites the same as all other websites. If your site hasn’t been properly optimized or if it suffers from technical issues from an on-page perspective, your website will not be able to reach its full potential.