What 5 Features Should You Include on Your Homepage?

The homepage of your site is your company’s virtual front door. It should be designed to serve different audiences, from different origins. To do so effectively, whether it is a new website or a website redesign, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions. 

Most of the best website design company’s recommend including the following 5 Features to improve the performance of your homepage.  

The Headline

When it comes to convincing visitors that you are worth their time, your potential client should know what your business has to offer within a matter of seconds by having an effective headline. The headline may only be a few words, but it’s probably the most important piece of copy on your homepage. Keep the headline itself clear and simple. The headline also adds SEO to the website page 

The Call to Action (CTA)

An effective call to action should be brief and action oriented. The goal is to get visitors to perform an intended action, whether it’s to buy, sign up, or download content. The CTA must be also visually striking to capture people’s attention.  

Social Proof

Social proof is a powerful indicator of trust. Your product or service could be the best in the world — it’s just that people may not believe you unless they hear it from other people, too. Include just a few of your best short testimonials (including name and photo) on the homepage. 

Intuitive Navigation

The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. To decrease bounce rate, give your visitors a clear path to the pages they need right from the homepage. Make the navigation menu visible at the top of the page and organise the links in a hierarchical structure. 

Business Logo

Most people understand why it’s important to feature their business logo on the homepage. It’s critical to have our business logo in a clear position on your homepage. Most designers place the logo on the left-hand side or middle of your website header. 

Make a brilliant first impression with a homepage that incorporates the elements outlined above. Check out stunning examples of homepages of competitors or websites for web design companies for some inspiration.  

Contact Haarty Hanks to get started on your new website! We design and build websites for our clients that exceed their expectations in addition to providing exceptional digital marketing support to help you meet your goals.