Search engine optimisation is the process of improving the ranking of a website on a search engine to get more organic traffic. Google has now started penalising sites using unethical tactics to boost their search engine rankings. SEO is a simple process and provides valuable results for a long time. Once your site starts ranking well in search results, you will get a steady stream of business leads at relatively low costs. Here are the essential SEO tips that will help you to improve your website rankings –
1. Write Great Content:
Write better content and establish your thought leadership in your domain. Your clients must consider you knowledgeable and an industry leader who knows about the industry very well. Google wants what it’s users also want, i.e. the best search results. Websites that offer original & fresh content and engages users will always outpace others on search engines. Writing relevant and engaging content will not only attract users but also build your trustworthiness in the market. Being a trusted resource for relative information, end-users will be more likely to purchase your services.
2. Social Media:
Don’t ignore the social media powerhouse. Social media is a great platform to promote your website or blog. As you share compelling and engaging content with your clients on social media, they will like, comment and share it. This will be noted by Google which will eventually rank your website higher on its search engine. Social media has now become an essential SEO tool and is being used quite efficiently by businesses to gain more traffic to their websites and generate more business leads.
3. Optimise your Keywords:
Choosing the right keywords to target is an essential component of your SEO strategy. Use keyword research tools such as ‘Google Adwords’ to find out how a person searches for your products or services. Find out which keywords are driving the traffic to your website. Select the best keywords and include them in your website content. But do not clutter your content with more than 2-3 keywords for a single page or an article.
4. Title, Meta-tags, Meta-Description, Images:
These are some of the most vital components for on-page optimisation. Use a relevant title for every page of your website. The title and Meta tags should describe what your page wants to say. Your description explains your page data and should be engaging enough to create users’ interest.
5. Monitor Performance:
Use efficient tracking tools such as Google Analytics to see how users are interacting with your site. Which pages are drawing the highest number of visitors? What are pages offering the highest conversion rates? Make regular changes to your website by these parameters.
Haarty Hanks is a global digital marketing agency in Mumbai offering 360-degree digital marketing solutions, delivering measurable results across various marketing initiatives from e-commerce and SEO, SMM to creative campaigns. Our team of strategic thinkers, content creators, and innovative techies are fully integrated into the modern innovations and technology, to offer you the best services in Mumbai.
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