Stay on top of the latest digital marketing trends in 2022 to get ahead of competitors, grow your audience and increase conversions. Current trends in digital marketing are reflecting changes to social media that continue to evolve. Platforms go in and out of popularity, tried and true tactics hold on strong, and governmental policies on privacy change the landscape of sharing information.
Here Are 2022’s New Trends in Digital Marketing:
SEO is Less Strategy and More About User Experience
SEO is one of the oldest and most valuable forms of digital marketing. And as search algorithms become smarter, they are optimizing more for user experience.
Marketers need to provide an outstanding and meaningful user experience via their website. Users are jumping online for quick answers and websites need to accommodate them with lightning-fast load time, mobile-friendly design, easy navigation, and straightforward call-to-action.
Email Reigns Supreme
Email is marketing’s most important platform with 91% of businesses confirming that it is critical to their overall success. Three trends have contributed to the prioritization of email: personalization, automation, and privacy.
The war on data is escalating due to new privacy regulations like the iOS update and the pending removal of cookies. Digital ads relied heavily on this artificial intelligence data for optimization so now marketers will have to scramble to collect this data from first-party providers to stay competitive.
Video Marketing Rises to The Top
Video marketing will be one of the biggest social media trends of 2022 as more brands use it to enhance their marketing strategy. People love to consume video content which is why YouTube and TikTok are among the most popular social media channels today. If you aren’t creating marketing videos yet, you should consider expanding your digital strategy.
Facebook (Meta) Is Here to Stay
There are so many headlines about people leaving Facebook, but the reality is that Facebook isn’t going anywhere. Facebook has almost 3 billion users and continues to grow.
New on the horizon is LinkedIn as a rising star in the digital space. They are continuously launching new features that drive better results for businesses, resulting in increased users and engagements. If you haven’t explored LinkedIn, now is the time.
Constant change is the beauty and curse of digital marketing. As a marketer, your job is never dull. You must evolve and adjust your tactics on a regular basis. The trends change and so should your work in a way that’s meaningful for your brand’s success.
The latest trends and strategies in digital marketing continue to change and evolve. If you’re not up on the latest trends with your marketing strategy, you run the risk of missing out. Haarty Hanks will keep your marketing on point with all the best strategies as they evolve.